Trends · data through July 2026

Beauty Stores in Milwaukee-Waukesha, WI

Iceflower tracks 60 stores from 26 beauty stores chains in Milwaukee-Waukesha, WI. Ulta Beauty grew fastest over the last year, ahead of SalonCentric and Sally Beauty.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
26
Tracked stores
60
Consumer panel
130M+

Growth ranking

Fastest-growing tracked beauty stores chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Ulta Beauty and SalonCentric sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 U Ulta Beauty logo Ulta Beauty - +2.4%
2 S SalonCentric logo SalonCentric - -0.1%
3 S Sally Beauty logo Sally Beauty - -0.3%
4 C CosmoProf logo CosmoProf - -4.0%
5 B Bath & Body Works logo Bath & Body Works - -7.2%
  • Ulta Beauty
  • Bath & Body Works
  • Value Beauty
  • SEPHORA
  • CosmoProf
  • Sally Beauty
  • Beauty Island Beauty Supply
  • Other tracked chains

Store footprint

Store map

60 tracked store locations in Milwaukee-Waukesha, WI. The 7 largest tracked chains are highlighted.

  • Ulta Beauty (7)
  • Bath & Body Works (9)
  • Value Beauty (2)
  • SEPHORA (1)
  • CosmoProf (7)
  • Sally Beauty (11)
  • Beauty Island Beauty Supply (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 S Sally Beauty logo Sally Beauty 11
  • 2 B Bath & Body Works logo Bath & Body Works 9
  • 3 U Ulta Beauty logo Ulta Beauty 7
  • 4 C CosmoProf logo CosmoProf 7
  • 5 S SalonCentric logo SalonCentric 3
  • 6 V Value Beauty 2
  • 7 E Exquisite Threading 2
  • 8 S Sunny Nail Supply 1
  • 9 M Merle Norman Cosmetic Studio logo Merle Norman Cosmetic Studio 1
  • 10 J J Beauty 1
  • 11 B BC Barber Supply 1
  • 12 L Lee Beauty Supply 1
  • 13 B Beauty Max 1
  • 14 J Jet Beauty Supply 1
  • 15 V Victoria Beauty Supply 1
  • 16 B Blossom Studio 1
  • 17 7 7 Mile Discount Beauty Supply 1
  • 18 C Capitol Beauty 1
  • 19 A Aveda logo Aveda 1
  • 20 E EZ Nail Supply 1
  • 21 B Buff City Soap logo Buff City Soap 1
  • 22 D D&E Nail Supply 1
  • 23 L Lux Beauty Supply 1
  • 24 B Beauty Palace 1
  • 25 B Beauty Island Beauty Supply 1
  • 26 S SEPHORA logo SEPHORA 1

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