Trends · data through July 2026

Spas in Florida

Iceflower tracks 205 stores from 117 spas chains in Florida. Massage Envy grew fastest over the last year, ahead of J Sterling's Wellness Spa and MassageLuXe.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
117
Tracked stores
205
Consumer panel
130M+

Growth ranking

Fastest-growing tracked spas chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Massage Envy and J Sterling's Wellness Spa sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 M Massage Envy logo Massage Envy - -4.9%
2 J J Sterling's Wellness Spa - -5.1%
3 M MassageLuXe logo MassageLuXe - -6.6%
4 H Hand & Stone Massage and Facial Spa logo Hand & Stone Massage and Facial Spa - -7.5%
  • Massage Envy
  • Hyatt Regency Orlando
  • Hand & Stone Massage and Facial Spa
  • Still Waters Day & Medical Spa
  • The Salt Scene Halotherapy
  • Hand and Stone Massage and Facial Spa
  • Azulene Day Spa
  • Other tracked chains

Store footprint

Store map

205 tracked store locations in Florida. The 7 largest tracked chains are highlighted.

  • Massage Envy (49)
  • Hyatt Regency Orlando (1)
  • Hand & Stone Massage and Facial Spa (24)
  • Still Waters Day & Medical Spa (1)
  • The Salt Scene Halotherapy (1)
  • Hand and Stone Massage and Facial Spa (4)
  • Azulene Day Spa (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 M Massage Envy logo Massage Envy 49
  • 2 H Hand & Stone Massage and Facial Spa logo Hand & Stone Massage and Facial Spa 24
  • 3 J J Sterling's Wellness Spa 5
  • 4 H Hand and Stone Massage and Facial Spa logo Hand and Stone Massage and Facial Spa 4
  • 5 T The DRIPBaR logo The DRIPBaR 4
  • 6 M MassageLuXe logo MassageLuXe 4
  • 7 P Prime IV Hydration & Wellness logo Prime IV Hydration & Wellness 2
  • 8 Z Zen Nails and Spa 2
  • 9 O Oriental Chi 2
  • 10 T T & L Nail Spa 2
  • 11 M Massage By Zoe Magill 1
  • 12 M Maribelle Day Spa 1
  • 13 P Pace Massage & Spa 1
  • 14 G Glow Nails & Spa 1
  • 15 G Golden Star Spa 1
  • 16 B Beauty Manors 1
  • 17 W Whack-A-Do 1
  • 18 B Bamboo Garden Spa 1
  • 19 T Tina's Nail & Skin 1
  • 20 C Classic Vantage Spa & Wellness 1
  • 21 T The Players Club & Spa 1
  • 22 J Joy Foot Spa 1
  • 23 P Perspire Sauna Studio logo Perspire Sauna Studio 1
  • 24 B Bliss Facial Spa 1
  • 25 N Nail City of Mandarin 1
  • 26 B Body and Soul Massage 1
  • 27 T The Blue Door Spa & Salon 1
  • 28 H Health and MedSpa 1
  • 29 P Pristine Spa 1
  • 30 B Brandon Spa 1
  • 31 P Parisian Spa Institute 1
  • 32 S Spatique Nails 1
  • 33 N Nails & Spa By Lee 1
  • 34 T The Plunge 1
  • 35 S Sana Skin Studio 1
  • 36 D DayDreams Day & Medspa 1
  • 37 T The Beach Spa 1
  • 38 T The Lazy Gym Spa 1
  • 39 T The Massage Center Apollo Beach 1
  • 40 N Neurossage 1
  • 41 T The Spa 1
  • 42 C Classy Chic Spa 1
  • 43 L Le Petit Spa 1
  • 44 R Rozina's Eyebrow Threading 1
  • 45 G Golden Glow Beauty Spa 1
  • 46 R Re Spa 1
  • 47 H Holistic Beauty Center 1
  • 48 T The Whiskey Spa 1
  • 49 T The Spa at Marco Island Marriott 1
  • 50 S Sunshine Massage 1

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