Trends · data through July 2026

Clothing Stores in Des Moines-West Des Moines, IA

Iceflower tracks 75 stores from 52 clothing stores chains in Des Moines-West Des Moines, IA. Victoria's Secret grew fastest over the last year, ahead of Maurices and Old Navy.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
52
Tracked stores
75
Consumer panel
130M+

Growth ranking

Fastest-growing tracked clothing stores chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Victoria's Secret and Maurices sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 V Victoria's Secret logo Victoria's Secret - +7.9%
2 M Maurices logo Maurices - +2.6%
3 O Old Navy logo Old Navy - -2.2%
4 C Carter's logo Carter's - -4.8%
5 A American Eagle logo American Eagle - -8.8%
6 S Spencer's logo Spencer's - -28.4%
  • Ross Dress for Less
  • Burlington
  • Old Navy
  • American Eagle
  • lululemon
  • Victoria's Secret
  • Hollister Co.
  • Other tracked chains

Store footprint

Store map

75 tracked store locations in Des Moines-West Des Moines, IA. The 7 largest tracked chains are highlighted.

  • Ross Dress for Less (2)
  • Burlington (2)
  • Old Navy (3)
  • American Eagle (3)
  • lululemon (1)
  • Victoria's Secret (3)
  • Hollister Co. (1)
  • Other tracked chains

Top tracked chains by store count

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