Trends · data through July 2026

Retail & consumer trends in Decatur, IL

Iceflower tracks 258 stores from 187 retail and consumer chains in Decatur, IL. Dollar General grew fastest over the last year, ahead of Domino's Pizza and Krekels Custard.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
187
Tracked stores
258
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Dollar General and Domino's Pizza sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 D Dollar General logo Dollar General ▲1 +12.9%
2 D Domino's Pizza logo Domino's Pizza ▲2 +8.3%
3 K Krekels Custard - +5.3%
4 C Casey's logo Casey's - +4.4%
5 D Dairy Queen logo Dairy Queen - +3.3%
6 M McDonald's logo McDonald's - +0.6%
7 S Steak 'n Shake logo Steak 'n Shake - -2.2%
8 D Discount Tobacco - -2.5%
9 A Arby's logo Arby's - -3.4%
10 W Walgreens logo Walgreens ▼1 -4.0%
11 B Burger King logo Burger King ▼1 -5.5%
12 J Jimmy John's logo Jimmy John's - -5.9%
13 C Circle K logo Circle K - -6.6%
14 K Kroger logo Kroger - -7.1%
15 S Subway logo Subway ▼1 -13.5%

Store footprint

Store map

258 tracked store locations in Decatur, IL, colored by category group.

Top tracked chains by store count

More trends

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