Trends · data through September 2026

Retail & consumer trends in Decatur, IL

Iceflower tracks 626 stores from 497 retail and consumer chains in Decatur, IL. Casey's grew fastest over the last year, ahead of Dollar General and Kroger.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
497
Tracked stores
626
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Casey's and Dollar General sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 C Casey's logo Casey's - +7.6%
2 D Dollar General logo Dollar General - +3.4%
3 K Kroger logo Kroger - +2.4%
4 S Starbucks logo Starbucks ▲3 +1.7%
5 D Dairy Queen logo Dairy Queen - +1.2%
6 M McDonald's logo McDonald's - +0.8%
7 C Circle K logo Circle K - +0.6%
8 A ALDI logo ALDI - -0.5%
9 D Discount Tobacco - -2.6%
10 D Dollar Tree logo Dollar Tree ▲1 -3.5%
11 K Krekels Custard ▲2 -3.7%
12 S Steak 'n Shake logo Steak 'n Shake - -4.8%
13 A AutoZone logo AutoZone ▼2 -6.4%
14 W Walgreens logo Walgreens - -8.7%
15 A Arby's logo Arby's ▼1 -9.3%

Store footprint

Store map

626 tracked store locations in Decatur, IL, colored by category group.

Top tracked chains by store count

More trends

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