Trends · data through September 2026

Retail trends in Decatur, IL

Iceflower tracks 109 stores from 85 retail chains in Decatur, IL. Dollar General grew fastest over the last year, ahead of Discount Tobacco and Dollar Tree.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
85
Tracked stores
109
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Dollar General and Discount Tobacco sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 D Dollar General logo Dollar General - +6.5%
2 D Discount Tobacco - +0.4%
3 D Dollar Tree logo Dollar Tree - -0.5%
  • Discount Store
  • Vape & Tobacco Shops
  • Thrift Stores
  • Antique Shop
  • Pet Store
  • Flower Shop
  • Other clothing stores
  • Other categories

Store footprint

Store map

109 tracked store locations in Decatur, IL, colored by category.

  • Discount Store (29)
  • Vape & Tobacco Shops (10)
  • Thrift Stores (7)
  • Antique Shop (5)
  • Pet Store (4)
  • Flower Shop (4)
  • Other clothing stores (3)
  • Other categories

Top tracked chains by store count

  • 1 D Dollar General logo Dollar General 17
  • 2 D Dollar Tree logo Dollar Tree 4
  • 3 D Discount Tobacco 3
  • 4 F Family Dollar logo Family Dollar 2
  • 5 F Five Below logo Five Below 2
  • 6 W Walmart logo Walmart 2
  • 7 W Walmart Garden Center logo Walmart Garden Center 1
  • 8 J Journeys logo Journeys 1
  • 9 T The Back Home Boutique 1
  • 10 N Never Forgotten Thymes Shoppe 1
  • 11 T Tournesol 1
  • 12 J Jan Master Pool & Spa 1
  • 13 M Metatron's Cube 1
  • 14 N New To You 1
  • 15 S Slumberland Furniture logo Slumberland Furniture 1
  • 16 W Wabash Depot Antique Centre 1
  • 17 Q Qik Smartphone Repair Shop 1
  • 18 B Burks Sportscards LLC 1
  • 19 L LSA Resale Shop 1
  • 20 F Footworks 1
  • 21 T The Bullet Trap 1
  • 22 P Petals 1
  • 23 S SoundCheck Music 1
  • 24 T The Perfect Pair Vendor Market 1
  • 25 B Blessingdales Thrift Shop 1
  • 26 P Pawn King 1
  • 27 S Secret Garden Decatur 1
  • 28 J JOANN Fabrics and Crafts 1
  • 29 B Big Lots logo Big Lots 1
  • 30 B Bargain Bins of Decatur 1
  • 31 B Board Knight 1
  • 32 C Claire's logo Claire's 1
  • 33 M Millie & Bo's Pet Barkery 1
  • 34 H Helen's Corner Thrift Shoppe 1
  • 35 E Elwin Antique Mall 1
  • 36 F Firehouse Flea Market 1
  • 37 C Cutting Edge Plaza 1
  • 38 B Buds-N-Blooms 1
  • 39 T The Willow Nest Home Accents 1
  • 40 S Southside Pet Center and Grooming Salon 1
  • 41 W Worn Again 1
  • 42 S Speakeasy Records & Oddities 1
  • 43 D Decatur Pool and Spa 1
  • 44 N Novel Ideas Books and Gifts 1
  • 45 T Tobacco Shack 1
  • 46 D Dali Bliss Salon & Boutique 1
  • 47 F Finish Line logo Finish Line 1
  • 48 P Play It Again Sports logo Play It Again Sports 1
  • 49 S Staples logo Staples 1
  • 50 B Bath & Body Works logo Bath & Body Works 1

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