Growth
Tous Les Jours against its category
The biggest tracked US bakeries chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Tous Les Jours's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
A
Auntie Anne's
|
-6.7% |
| 2 |
N
Nothing Bundt Cakes
|
+10.5% |
| 3 |
P
Paris Baguette
|
- |
| 4 |
W
Wetzel's Pretzels
|
+1.8% |
| 5 |
T
Tous Les Jours
|
- |
| 6 |
C
Cinnabon
|
-6.7% |
| 7 |
8
85C Bakery Cafe
|
+18.7% |
| 8 |
I
Insomnia Cookies
|
-15.1% |
| 9 |
G
Great American Cookies
|
-3.2% |
| 10 |
T
Tatte Bakery & Cafe
|
+11.2% |
Share of tracked category spend, indexed
Store footprint
Store map
129 tracked Tous Les Jours locations across 30 US states and DC.
Tracked stores by state
- California 18
- Virginia 11
- New Jersey 9
- Pennsylvania 9
- New York 8
- Georgia 7
- Illinois 7
- Texas 7
- Massachusetts 5
- Maryland 5
- Florida 4
- Ohio 4
- Oregon 4
- Colorado 3
- Michigan 3
- North Carolina 3
- Washington 3
- Indiana 2
- Kansas 2
- Minnesota 2
- Nevada 2
- Utah 2
- Alabama 1
- Arizona 1
- Connecticut 1
- District of Columbia 1
- Iowa 1
- Missouri 1
- Nebraska 1
- Oklahoma 1
- Tennessee 1
Customer overlap
Who shops at Tous Les Jours
Tracked chains Tous Les Jours customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
Marvelous Market
30
F
Ft Eustis Chapel
28
Z
Zion Market
21
Zion Market
21
S
Super G Mart
21
Super G Mart
21
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