Growth
Cinnabon against its category
The biggest tracked US bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Cinnabon's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
A
Auntie Anne's
|
-0.2% |
| 2 |
N
Nothing Bundt Cakes
|
+12.8% |
| 3 |
K
Krispy Kreme
|
-11.1% |
| 4 |
P
Paris Baguette
|
- |
| 5 |
T
Tous Les Jours
|
- |
| 6 |
W
Wetzel's Pretzels
|
-0.3% |
| 7 |
C
Cinnabon
|
-3.0% |
| 8 |
8
85C Bakery Cafe
|
-1.8% |
| 9 |
I
Insomnia Cookies
|
-9.7% |
| 10 |
G
Great American Cookies
|
-3.0% |
Share of tracked category spend, indexed
Store footprint
Store map
351 tracked Cinnabon locations across 42 US states and DC.
Tracked stores by state
- California 64
- New York 23
- Texas 23
- Michigan 19
- Florida 17
- Washington 15
- Illinois 14
- New Jersey 14
- Pennsylvania 13
- Maryland 12
- Georgia 10
- North Carolina 10
- Ohio 10
- Virginia 10
- Connecticut 9
- Colorado 8
- Arizona 7
- Nevada 7
- Oregon 6
- Massachusetts 5
- South Carolina 5
- Wisconsin 5
- Delaware 4
- Indiana 4
- Kentucky 4
- Minnesota 4
- Missouri 4
- Tennessee 4
- Alabama 3
- Hawaii 3
- Oklahoma 2
- Utah 2
- Alaska 1
- Calif 1
- District of Columbia 1
- Kansas 1
- Mississippi 1
- Montana 1
- North Dakota 1
- New Hampshire 1
- New Mexico 1
- Rhode Island 1
- South Dakota 1
Customer overlap
Who shops at Cinnabon
Tracked chains Cinnabon customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends