Growth
Cinnabon against its category
The biggest tracked US bakeries chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Cinnabon's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
A
Auntie Anne's
|
-6.7% |
| 2 |
N
Nothing Bundt Cakes
|
+10.5% |
| 3 |
P
Paris Baguette
|
- |
| 4 |
W
Wetzel's Pretzels
|
+1.8% |
| 5 |
T
Tous Les Jours
|
- |
| 6 |
C
Cinnabon
|
-6.7% |
| 7 |
8
85C Bakery Cafe
|
+18.7% |
| 8 |
I
Insomnia Cookies
|
-15.1% |
| 9 |
G
Great American Cookies
|
-3.2% |
| 10 |
T
Tatte Bakery & Cafe
|
+11.2% |
Share of tracked category spend, indexed
Store footprint
Store map
276 tracked Cinnabon locations across 39 US states and DC.
Tracked stores by state
- California 43
- Texas 19
- Illinois 15
- Michigan 14
- Florida 13
- New York 13
- Georgia 12
- Pennsylvania 12
- Maryland 11
- New Jersey 11
- Washington 11
- Ohio 10
- Virginia 10
- North Carolina 9
- Arizona 7
- Colorado 7
- Nevada 6
- Tennessee 5
- Wisconsin 5
- Connecticut 4
- Indiana 4
- Oregon 4
- South Carolina 4
- Alabama 3
- Delaware 3
- Hawaii 3
- Kentucky 3
- Missouri 3
- Alaska 1
- Calif 1
- District of Columbia 1
- Massachusetts 1
- Minnesota 1
- Mississippi 1
- Montana 1
- New Hampshire 1
- New Mexico 1
- Oklahoma 1
- Rhode Island 1
- Utah 1
Customer overlap
Who shops at Cinnabon
Tracked chains Cinnabon customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
R
RARE CrossFit
59
V
Village Creamery
53
M
Mary Washington Healthcare
44
Mary Washington Healthcare
44
More trends