Growth
Wetzel's Pretzels against its category
The biggest tracked US bakeries chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Wetzel's Pretzels's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
A
Auntie Anne's
|
-6.7% |
| 2 |
N
Nothing Bundt Cakes
|
+10.5% |
| 3 |
P
Paris Baguette
|
- |
| 4 |
W
Wetzel's Pretzels
|
+1.8% |
| 5 |
T
Tous Les Jours
|
- |
| 6 |
C
Cinnabon
|
-6.7% |
| 7 |
8
85C Bakery Cafe
|
+18.7% |
| 8 |
I
Insomnia Cookies
|
-15.1% |
| 9 |
G
Great American Cookies
|
-3.2% |
| 10 |
T
Tatte Bakery & Cafe
|
+11.2% |
Share of tracked category spend, indexed
Store footprint
Store map
196 tracked Wetzel's Pretzels locations across 28 US states.
Tracked stores by state
- California 89
- Texas 20
- Arizona 13
- Illinois 11
- Florida 10
- New Jersey 6
- New York 6
- Colorado 5
- Washington 5
- Indiana 3
- Nevada 3
- Utah 3
- Alabama 2
- Idaho 2
- Maryland 2
- Michigan 2
- Oregon 2
- Tennessee 2
- Connecticut 1
- Delaware 1
- Georgia 1
- Iowa 1
- Kentucky 1
- Massachusetts 1
- Minnesota 1
- Missouri 1
- New Mexico 1
- Pennsylvania 1
Customer overlap
Who shops at Wetzel's Pretzels
Tracked chains Wetzel's Pretzels customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
MCAS Miramar Commissary
65
MCAS Miramar Commissary
65
D
Disneyland Resort
58
Disneyland Resort
58
More trends