Growth
Wetzel's Pretzels against its category
The biggest tracked US bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Wetzel's Pretzels's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
A
Auntie Anne's
|
-0.2% |
| 2 |
N
Nothing Bundt Cakes
|
+12.8% |
| 3 |
K
Krispy Kreme
|
-11.1% |
| 4 |
P
Paris Baguette
|
- |
| 5 |
T
Tous Les Jours
|
- |
| 6 |
W
Wetzel's Pretzels
|
-0.3% |
| 7 |
C
Cinnabon
|
-3.0% |
| 8 |
8
85C Bakery Cafe
|
-1.8% |
| 9 |
I
Insomnia Cookies
|
-9.7% |
| 10 |
G
Great American Cookies
|
-3.0% |
Share of tracked category spend, indexed
Store footprint
Store map
247 tracked Wetzel's Pretzels locations across 29 US states and 1 territory.
Tracked stores by state
- California 115
- Texas 21
- Arizona 15
- Illinois 12
- Florida 10
- New York 9
- Colorado 7
- New Jersey 7
- Washington 6
- Massachusetts 4
- Michigan 4
- Nevada 4
- Idaho 3
- Indiana 3
- Maryland 3
- Oregon 3
- Tennessee 3
- Utah 3
- Alabama 2
- Connecticut 2
- Minnesota 2
- Delaware 1
- Georgia 1
- Iowa 1
- Kentucky 1
- Missouri 1
- New Mexico 1
- Pennsylvania 1
- Puerto Rico 1
- Virginia 1
Customer overlap
Who shops at Wetzel's Pretzels
Tracked chains Wetzel's Pretzels customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
MCAS Miramar Commissary
52
MCAS Miramar Commissary
52
D
Disneyland Resort
48
Disneyland Resort
48
More trends