Growth
Donatos Pizza against its category
The biggest tracked US pizza chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Donatos Pizza's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Domino's Pizza
|
+0.3% |
| 2 |
L
Little Caesars
|
-5.0% |
| 3 |
P
Papa John's Pizza
|
+5.1% |
| 4 |
P
Pizza Hut
|
-5.0% |
| 5 |
M
Marco's Pizza
|
+8.6% |
| 6 |
P
Papa Murphy's
|
+2.1% |
| 7 |
J
Jet's Pizza
|
-30.2% |
| 8 |
H
Hungry Howie's Pizza
|
-2.1% |
| 9 |
D
Donatos Pizza
|
+5.1% |
| 10 |
M
MOD Pizza
|
-0.7% |
Share of tracked category spend, indexed
Store footprint
Store map
192 tracked Donatos Pizza locations across 12 US states.
Customer overlap
Who shops at Donatos Pizza
Tracked chains Donatos Pizza customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
F
Flyers Pizza & Subs
43
Flyers Pizza & Subs
43
O
OhioHealth
41
OhioHealth
41
R
Roosters Wings
36
S
South Central Power Co
33
South Central Power Co
33
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