Growth
Sticky Rice against its category
The biggest tracked US Thai, Vietnamese, Filipino & Hawaiian chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Sticky Rice's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
J
Jollibee
|
+2.0% |
| 2 |
M
Mo' Bettahs Hawaiian Style Food
|
- |
| 3 |
L
L&L Hawaiian Barbecue
|
-6.9% |
| 4 |
O
Ono Hawaiian BBQ
|
+18.1% |
| 5 |
H
Hawaiian Bros Island Grill
|
+6.4% |
| 6 |
H
Hawkers Asian Street Food
|
-7.1% |
| 7 |
Z
Zao Asian Cafe
|
+11.6% |
| 8 | P Pho Saigon | -3.7% |
| 9 |
P
Poke Bros.
|
-11.3% |
| 10 | R Ruby Thai Kitchen | -9.4% |
| 48 | S Sticky Rice | -1.5% |
Share of tracked category spend, indexed
Store footprint
Store map
16 tracked Sticky Rice locations across 10 US states and DC.
Customer overlap
Who shops at Sticky Rice
Tracked chains Sticky Rice customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
G
Get Tight Lounge
100
C
Cobra Cabana
93
L
Lassen's Natural Foods & Vitamins
75
Lassen's Natural Foods & Vitamins
75
W
Wilson's Coffee & Tea
74
D
Don't Look Back
58
O
Olde Madrid
57
P
Pepi's Pub and Grill
55
S
Sebastian's
53
D
Danny's Meats and Catering
48
T
Timers Beverage Center
44
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