Trends · data through July 2026

Retail trends in Birmingham

Iceflower tracks 782 stores from 389 retail chains in Birmingham. Mountain Warehouse grew fastest over the last year, ahead of Harrisons and The Fragrance Shop.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
389
Tracked stores
782
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Mountain Warehouse and Harrisons sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 M Mountain Warehouse logo Mountain Warehouse ▲5 +19.7%
2 H Harrisons - +19.2%
3 T The Fragrance Shop ▲5 +17.9%
4 R River Island logo River Island ▲1 +10.4%
5 T The Range ▲1 +10.3%
6 O Oliver Bonas logo Oliver Bonas ▲2 +10.3%
7 M Matalan ▲1 +9.4%
8 W WHSmith logo WHSmith - +8.8%
9 H Home Bargains ▲2 +7.2%
10 P Peacocks ▲2 +6.8%
11 R Ryman logo Ryman - +6.2%
12 C Card Factory - +5.9%
13 W Waterstones logo Waterstones ▲1 +5.8%
14 T TK Maxx logo TK Maxx - +4.3%
15 W Wickes logo Wickes ▲2 +4.2%

Store footprint

Store map

782 tracked store locations in Birmingham, colored by category.

Top tracked chains by store count

More trends

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