Trends · data through September 2026

Leisure & Travel trends in Birmingham

Iceflower tracks 447 stores from 401 leisure & travel chains in Birmingham. Birmingham grew fastest over the last year, ahead of William Hill and Cineworld.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
401
Tracked stores
447
Consumer panel
130M+

Growth ranking

Fastest-growing tracked leisure & travel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Birmingham and William Hill sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 B Birmingham - +15.9%
2 W William Hill logo William Hill ▲1 +11.2%
3 C Cineworld logo Cineworld ▲1 +11.0%
4 O Odeon logo Odeon ▲1 +9.4%
5 M Midland Heart logo Midland Heart - +5.2%
6 H Hollywood Bowl logo Hollywood Bowl ▼1 -4.0%
7 N National Express West Midlands ▼1 -7.0%
8 P Premier Inn logo Premier Inn - -7.3%
9 B Birmingham Airport logo Birmingham Airport - -14.3%
10 B Birmingham City University logo Birmingham City University ▼1 -74.2%

Store footprint

Store map

447 tracked store locations in Birmingham, colored by category.

Top tracked chains by store count

  • 1 P Premier Inn logo Premier Inn 8
  • 2 B Birmingham Airport logo Birmingham Airport 5
  • 3 M Midland Heart logo Midland Heart 4
  • 4 B Birmingham 4
  • 5 W William Hill logo William Hill 4
  • 6 O Odeon logo Odeon 4
  • 7 N National Express West Midlands Travel logo National Express West Midlands Travel 3
  • 8 H Hollywood Bowl logo Hollywood Bowl 3
  • 9 C Cineworld logo Cineworld 3
  • 10 B Birmingham City University logo Birmingham City University 3
  • 11 T Travelodge logo Travelodge 3
  • 12 N National Express West Midlands 3
  • 13 W Warley Woods 2
  • 14 T Tenpin logo Tenpin 2
  • 15 H Holiday Inn Express logo Holiday Inn Express 2
  • 16 P Planet Ice logo Planet Ice 2
  • 17 V Vue logo Vue 2
  • 18 G Grosvenor Casino logo Grosvenor Casino 2
  • 19 G GAME logo GAME 2
  • 20 B Birmingham New Street 2
  • 21 B Birmingham New Station 1
  • 22 Y York logo York 1
  • 23 B Birmingham Repertory Theatre 1
  • 24 R Resorts World Birmingham logo Resorts World Birmingham 1
  • 25 V Victoria Park 1
  • 26 H Hay Mills 1
  • 27 B Brindley Place 1
  • 28 C Crowne Plaza Birmingham NEC 1
  • 29 L Lane7 The Cube 1
  • 30 H Hopwood Dog Run 1
  • 31 W Widney Manor Golf Club 1
  • 32 L Lucky Coin logo Lucky Coin 1
  • 33 P PQA Redditch logo PQA Redditch 1
  • 34 G Great Barr Hotel 1
  • 35 T TIA Noakes Academy 1
  • 36 F Five Ways Birmingham 1
  • 37 M Moor Street Station 1
  • 38 T Tamworth Football Club 1
  • 39 R Royal Cars 1
  • 40 F Four Ashes Golf Centre 1
  • 41 B Bromsgrove Golf Centre 1
  • 42 S Staybridge Suites Birmingham 1
  • 43 I ibis budget Birmingham Centre 1
  • 44 P Princess Alice Retail Park 1
  • 45 N National SEA LIFE Centre Birmingham 1
  • 46 N National Express logo National Express 1
  • 47 P Park Hotel 1
  • 48 H Holiday Inn Birmingham City Centre 1
  • 49 A Aparthotel Birmingham 1
  • 50 S Stechford 1

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