Growth
Smiggle against its category
The biggest tracked UK office supply stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Smiggle's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
R
Ryman
|
-1.7% |
| 2 | S Smiggle | -19.8% |
| 3 | C Cardland | - |
| 4 | P Postmark | - |
| 5 | D Dorking Stationers | - |
| 6 | S Sittingbourne Print | - |
| 7 | S School Time Ltd | - |
| 8 | E Ellenbray | -5.1% |
| 9 | T The Pen Shop | -0.3% |
| 10 | K KP Stationers | -25.0% |
Share of tracked category spend, indexed
Store footprint
Store map
62 tracked Smiggle locations across 12 of the UK's 12 regions and nations.
Tracked stores by region
- South East 16
- London 10
- North West 8
- Scotland 7
- East Midlands 4
- East of England 4
- South West 4
- Yorkshire and The Humber 4
- Wales 2
- North East 1
- Northern Ireland 1
- West Midlands 1
Customer overlap
Who shops at Smiggle
Tracked chains Smiggle customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends