Growth
Smiggle against its category
The biggest tracked UK gift shop chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Smiggle's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Card Factory
|
-6.3% |
| 2 | C Card city | +6.1% |
| 3 | C Cardzone | -4.1% |
| 4 |
C
Clintons
|
-12.6% |
| 5 |
M
Menkind
|
-21.2% |
| 6 |
F
Flying Tiger Copenhagen
|
-17.2% |
| 7 |
S
Smiggle
|
-14.3% |
| 8 |
S
Sharps Pixley
|
- |
| 9 |
C
Cards Direct
|
- |
| 10 |
M
Miniso
|
+10.1% |
Share of tracked category spend, indexed
Store footprint
Store map
81 tracked Smiggle locations across 12 of the UK's 12 regions and nations.
Tracked stores by region
- South East 17
- London 10
- East of England 8
- North West 8
- South West 8
- Scotland 7
- West Midlands 6
- Yorkshire and The Humber 6
- East Midlands 5
- North East 2
- Northern Ireland 2
- Wales 2
Customer overlap
Who shops at Smiggle
Tracked chains Smiggle customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends