Chain · United Kingdom · data through July 2026

S Superdry

Iceflower tracks 65 Superdry stores across 12 of the UK's 12 regions and nations. It ranks #13 of 747 tracked UK clothing stores chains by card spend. Its share of tracked category spend moved -13.4% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
65
Regions
12
Category
Clothing Store
Category rank
#13

Growth

Superdry against its category

The biggest tracked UK clothing stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Superdry's share of the category quarter by quarter, indexed to 2024 Q1 = 100.

# Chain YoY share
1 P Primark logo Primark -0.1%
2 N Next -1.9%
3 M Matalan -0.6%
4 Z Zara logo Zara -2.5%
5 R River Island logo River Island -4.0%
6 H H&M logo H&M -4.5%
7 N New Look logo New Look -26.7%
8 U Uniqlo logo Uniqlo -
9 P Peacocks +1.4%
10 F Flannels logo Flannels -3.0%
13 S Superdry -13.4%

Share of tracked category spend, indexed

100 104.6 2024 Q1 2025 Q4

Store footprint

Store map

65 tracked Superdry locations across 12 of the UK's 12 regions and nations.

Tracked stores by region

  • South East 14
  • London 10
  • East of England 6
  • Scotland 6
  • South West 6
  • North West 5
  • West Midlands 5
  • Yorkshire and The Humber 5
  • East Midlands 4
  • Wales 2
  • North East 1
  • Northern Ireland 1

Customer overlap

Who shops at Superdry

Tracked chains Superdry customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

N Next 68
J John Lewis 61
T TK Maxx logo TK Maxx 51
H H&M logo H&M 43
N Nike logo Nike 39
S Skechers 36
B B&Q 33

More trends

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