Growth
Superdry against its category
The biggest tracked UK family & value apparel chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Superdry's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
N
Next
|
-0.7% |
| 2 |
M
Matalan
|
-1.2% |
| 3 |
U
Uniqlo
|
+17.4% |
| 4 |
P
Peacocks
|
+7.9% |
| 5 |
S
Superdry
|
-11.2% |
| 6 |
T
Tommy Hilfiger
|
+14.8% |
| 7 |
P
PEP&CO
|
-18.6% |
| 8 |
G
GUESS
|
+6.2% |
| 9 |
G
George
|
-7.6% |
| 10 |
R
Revolution
|
-46.6% |
Share of tracked category spend, indexed
Store footprint
Store map
80 tracked Superdry locations across 12 of the UK's 12 regions and nations.
Tracked stores by region
- South East 18
- London 10
- Scotland 8
- South West 8
- Yorkshire and The Humber 7
- East Midlands 6
- East of England 6
- North West 5
- West Midlands 5
- Wales 3
- North East 2
- Northern Ireland 2
Customer overlap
Who shops at Superdry
Tracked chains Superdry customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends