Trends · data through September 2026

Grocery & Convenience trends in Birmingham

Iceflower tracks 1,293 stores from 590 grocery & convenience chains in Birmingham. Hotel Chocolat grew fastest over the last year, ahead of Simply Local and Lifestyle Express.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
590
Tracked stores
1,293
Consumer panel
130M+

Growth ranking

Fastest-growing tracked grocery & convenience chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Hotel Chocolat and Simply Local sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 H Hotel Chocolat logo Hotel Chocolat ▲1 +18.2%
2 S Simply Local ▲1 +17.4%
3 L Lifestyle Express ▲1 +16.6%
4 S Simplyfresh - +15.4%
5 M Morrisons logo Morrisons - +15.4%
6 B Big John's logo Big John's - +10.8%
7 M M&S Simply Food logo M&S Simply Food - +10.0%
8 B Budgens logo Budgens - +9.1%
9 S Sainsbury's logo Sainsbury's - +7.5%
10 C Costcutter logo Costcutter - +7.1%
11 C Co-op Food logo Co-op Food ▲1 +5.6%
12 A Asda logo Asda - +3.4%
13 T The Food Warehouse logo The Food Warehouse ▲1 +3.0%
14 C Costa Express logo Costa Express ▲2 +2.8%
15 M McColl's logo McColl's ▼1 -0.9%

Store footprint

Store map

1,293 tracked store locations in Birmingham, colored by category.

Top tracked chains by store count

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