Trends · data through September 2026

Family & Value Apparel in Birmingham

Iceflower tracks 40 stores from 11 family & value apparel chains in Birmingham. Peacocks grew fastest over the last year, ahead of Next and Matalan.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
11
Tracked stores
40
Consumer panel
130M+

Growth ranking

Fastest-growing tracked family & value apparel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Peacocks and Next sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 P Peacocks logo Peacocks - -8.5%
2 N Next logo Next - -10.3%
3 M Matalan logo Matalan - -14.2%
4 S Superdry logo Superdry - -43.8%
5 P PEP&CO logo PEP&CO - -47.1%
  • Next
  • Matalan
  • Uniqlo
  • Peacocks
  • Junaid Jamshed by Janan
  • Tommy Hilfiger
  • Superdry
  • Other tracked chains

Store footprint

Store map

40 tracked store locations in Birmingham. The 7 largest tracked chains are highlighted.

  • Next (13)
  • Matalan (5)
  • Uniqlo (1)
  • Peacocks (10)
  • Junaid Jamshed by Janan (1)
  • Tommy Hilfiger (1)
  • Superdry (3)
  • Other tracked chains

Top tracked chains by store count

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