Trends · data through July 2026

Health & Beauty trends in Birmingham

Iceflower tracks 288 stores from 189 health & beauty chains in Birmingham. Specsavers grew fastest over the last year, ahead of Superdrug and Vision Express.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
189
Tracked stores
288
Consumer panel
130M+

Growth ranking

Fastest-growing tracked health & beauty chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Specsavers and Superdrug sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 S Specsavers - +2.1%
2 S Superdrug logo Superdrug - -1.9%
3 V Vision Express - -2.3%
4 B Boots logo Boots - -4.4%
5 K Knights Pharmacy - -10.0%
6 I Indigo Sun - -16.5%
  • Pharmacy
  • Gym
  • Beauty Store
  • Optician
  • Beauty Salon
  • Veterinarian
  • Barber Shop
  • Other categories

Store footprint

Store map

288 tracked store locations in Birmingham, colored by category.

  • Pharmacy (109)
  • Gym (20)
  • Beauty Store (19)
  • Optician (19)
  • Beauty Salon (16)
  • Veterinarian (15)
  • Barber Shop (14)
  • Other categories

Top tracked chains by store count

  • 1 B Boots logo Boots 46
  • 2 S Superdrug logo Superdrug 15
  • 3 S Specsavers 15
  • 4 I Indigo Sun 5
  • 5 K Knights Pharmacy 4
  • 6 C Crest Pharmacy 3
  • 7 V Vision Express 3
  • 8 T The Tanning Shop 2
  • 9 B Browns Pharmacy 2
  • 10 C Consol 2
  • 11 T The Body Shop logo The Body Shop 2
  • 12 P Pan Pharmacy 2
  • 13 A Aston & Fincher 2
  • 14 T Twilight Pharmacy 2
  • 15 S Space NK 2
  • 16 P Peak Pharmacy 2
  • 17 P PDSA 2
  • 18 S Sally Beauty logo Sally Beauty 2
  • 19 L Lush logo Lush 2
  • 20 R Rituals logo Rituals 2
  • 21 M Morrisons Pharmacy 2
  • 22 M Manor Vets 2
  • 23 F Foundry Gym Kings Heath 1
  • 24 B Beeches Pharmacy 1
  • 25 B Birmingham Enterprise 1
  • 26 M Marks Pharmacy 1
  • 27 B Beiersdorf 1
  • 28 K Kings Pharmacy 1
  • 29 S Stoke Prior Sports & Country Club 1
  • 30 K Kevs Cars and Coaches 1
  • 31 H Hall Green Pharmacy 1
  • 32 L Lodge Pharmacy 1
  • 33 M Medisina Pharmacy 1
  • 34 F Flash Climbing Centre Solihull 1
  • 35 B Bellevue Pharmacy 1
  • 36 T Tamworth Pharmacy 1
  • 37 M Maypole Dental Surgery 1
  • 38 S Slimming World 1
  • 39 S Sequel Barbershop 1
  • 40 S Silhillians Sports Centre 1
  • 41 T Total Fitness Emporium Gym 1
  • 42 E Erdington Ambulance Hub 1
  • 43 B Bromsgrove Dental Clinic 1
  • 44 I Iron Works 1
  • 45 B Beauty Bar 1
  • 46 D David Lloyd Bromsgrove 1
  • 47 C City Hair & Cosmetics 1
  • 48 I Infinite Golden Scissors 1
  • 49 B Beauty Queen Cosmetic 1
  • 50 B Bromsgrove Sport and Leisure Centre 1

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