Growth
Intimissimi against its category
The biggest tracked US underwear & socks by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Intimissimi's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
V
Victoria's Secret
|
+4.0% |
| 2 |
S
Soma Intimates
|
-13.6% |
| 3 |
J
Jockey
|
-9.7% |
| 4 |
I
Intimissimi
|
- |
| 5 | R Risque Moments | -4.3% |
| 6 |
C
Calzedonia
|
+8.0% |
| 7 | G Groove | -6.1% |
| 8 | N Nancy's Nook | -13.0% |
| 9 | E Excitement Adult Superstores | +3.9% |
| 10 | T Todd Couples Superstore | -11.7% |
Share of tracked category spend, indexed
Store footprint
Store map
36 tracked Intimissimi locations across 14 US states.
Tracked stores by state
- Florida 8
- California 7
- New Jersey 6
- Arizona 2
- Massachusetts 2
- Maryland 2
- Virginia 2
- Connecticut 1
- Illinois 1
- Nevada 1
- New York 1
- Pennsylvania 1
- Tennessee 1
- Texas 1
Customer overlap
Who shops at Intimissimi
Tracked chains Intimissimi customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Q
QQ Nails & Spa
56
M
MTA
51
MTA
51
B
Butterfield Market
39
Butterfield Market
39
More trends