Growth
Merle Norman Cosmetics against its category
The biggest tracked US makeup & cosmetics by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Merle Norman Cosmetics's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
SEPHORA
|
+0.3% |
| 2 |
M
MAC Cosmetics
|
-10.0% |
| 3 | T The Cosmetics Company Store | -10.8% |
| 4 |
M
Merle Norman Cosmetic Studio
|
+5.0% |
| 5 |
N
Nail Tek
|
-0.0% |
| 6 | L Lebanon-Monticello Merle Norman Cosmetics and Facial Spa | +16.1% |
| 7 |
C
Cos Bar
|
-5.4% |
| 8 |
M
Merle Norman
|
-41.0% |
| 9 |
A
Avon
|
- |
| 10 | M Merle Norman Cosmetics | -13.8% |
Share of tracked category spend, indexed
Store footprint
Store map
14 tracked Merle Norman Cosmetics locations across 8 US states.
Tracked stores by state
- North Carolina 4
- Texas 3
- Florida 2
- Alabama 1
- Georgia 1
- Kentucky 1
- Maryland 1
- Mississippi 1
Customer overlap
Who shops at Merle Norman Cosmetics
Tracked chains Merle Norman Cosmetics customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
L
Leesburg Country Store
100
C
Christopher's Hardware
91
T
The Gridiron
85
M
Maverix
65
P
Pic n Sav
57
O
Olney Ale House
48
F
Fletcher's Service Center
46
D
Don Bigotes
42
C
Cava Mezze Rockville
37
S
Sol Azteca
37
More trends