Growth
Merle Norman Cosmetic Studio against its category
The biggest tracked US makeup & cosmetics by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Merle Norman Cosmetic Studio's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
SEPHORA
|
+0.3% |
| 2 |
M
MAC Cosmetics
|
-10.0% |
| 3 | T The Cosmetics Company Store | -10.8% |
| 4 |
M
Merle Norman Cosmetic Studio
|
+5.0% |
| 5 |
N
Nail Tek
|
-0.0% |
| 6 | L Lebanon-Monticello Merle Norman Cosmetics and Facial Spa | +16.1% |
| 7 |
C
Cos Bar
|
-5.4% |
| 8 |
M
Merle Norman
|
-41.0% |
| 9 |
A
Avon
|
- |
| 10 | M Merle Norman Cosmetics | -13.8% |
Share of tracked category spend, indexed
Store footprint
Store map
173 tracked Merle Norman Cosmetic Studio locations across 30 US states.
Tracked stores by state
- Texas 23
- Alabama 17
- Georgia 17
- Ohio 14
- North Carolina 12
- Florida 10
- Tennessee 10
- Indiana 8
- Kentucky 8
- South Carolina 7
- Illinois 5
- Oklahoma 5
- Arizona 4
- Wisconsin 4
- Arkansas 3
- Michigan 3
- Mississippi 3
- Virginia 3
- California 2
- Colorado 2
- Iowa 2
- New York 2
- Utah 2
- Delaware 1
- Idaho 1
- Kansas 1
- Missouri 1
- New Jersey 1
- New Mexico 1
- Washington 1
Customer overlap
Who shops at Merle Norman Cosmetic Studio
Tracked chains Merle Norman Cosmetic Studio customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
B
Brinker's Jewelers
86
L
Los Reyes Grill 2
39
W
Warehouse Discount Groceries
26
J
Johnson's Giant Food
23
S
Sautter's Food Center
23
M
Martin's Family Clothing
22
More trends