Growth
Brighton against its category
The biggest tracked US fashion or apparel stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Brighton's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
L
Louis Vuitton
|
+13.3% |
| 2 |
C
Coach
|
+12.5% |
| 3 |
C
Claire's
|
-0.5% |
| 4 |
L
Lids
|
-16.3% |
| 5 |
M
Michael Kors
|
-23.1% |
| 6 |
D
David's Bridal
|
-12.8% |
| 7 |
P
Painted Tree Boutiques
|
-11.7% |
| 8 |
C
CHANEL Fragrance & Beaute at NORDSTROM
|
-10.5% |
| 9 |
C
CHANEL
|
-5.6% |
| 10 |
H
Hermès
|
- |
| 12 |
B
Brighton
|
-13.5% |
Share of tracked category spend, indexed
Store footprint
Store map
18 tracked Brighton locations across 12 US states.
Customer overlap
Who shops at Brighton
Tracked chains Brighton customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
L
Lilly Pulitzer
50
Lilly Pulitzer
50
D
Dr Philips Center of the Performing Arts
38
J
J.Jill
36
J.Jill
36
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