Trends · data through September 2026

Theme Parks & Attractions in California

Iceflower tracks 163 stores from 137 theme parks & attractions in California. Parking Lot grew fastest over the last year, ahead of Universal Studios Hollywood and Scandia Family Fun Center.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
137
Tracked stores
163
Consumer panel
130M+

Growth ranking

Fastest-growing tracked theme parks & attractions

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Parking Lot and Universal Studios Hollywood sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 P Parking Lot logo Parking Lot ▲1 +5.6%
2 U Universal Studios Hollywood logo Universal Studios Hollywood - -6.0%
3 S Scandia Family Fun Center - -40.2%
4 J Jump 'n Jammin ▼1 -45.4%
  • Universal Studios Hollywood
  • SeaWorld
  • Legoland California
  • Magic Mountain
  • San Manuel Indian Bingo
  • Pacific Park
  • Six Flags Discovery Kingdom
  • Other tracked chains

Store footprint

Store map

163 tracked store locations in California. The 7 largest tracked chains are highlighted.

  • Universal Studios Hollywood (4)
  • SeaWorld (2)
  • Legoland California (1)
  • Magic Mountain (1)
  • San Manuel Indian Bingo (1)
  • Pacific Park (2)
  • Six Flags Discovery Kingdom (2)
  • Other tracked chains

Top tracked chains by store count

  • 1 P Parking Lot logo Parking Lot 7
  • 2 U Universal Studios Hollywood logo Universal Studios Hollywood 4
  • 3 S Scandia Family Fun Center 3
  • 4 J Jump 'n Jammin 3
  • 5 B Boomers logo Boomers 2
  • 6 B Butler Amusements logo Butler Amusements 2
  • 7 T The Pumpkin Factory 2
  • 8 G Golf N' Stuff 2
  • 9 F Funderland logo Funderland 2
  • 10 S Seasonal Adventures Pumpkin Patch and Christmas Trees 2
  • 11 A Adventureland Resort logo Adventureland Resort 2
  • 12 R Ripley's Believe It or Not! logo Ripley's Believe It or Not! 2
  • 13 S Scooter's Jungle 2
  • 14 H Historic Carousels 2
  • 15 S Six Flags Discovery Kingdom logo Six Flags Discovery Kingdom 2
  • 16 P Pacific Park logo Pacific Park 2
  • 17 S SeaWorld logo SeaWorld 2
  • 18 S Silver Springs 1
  • 19 V Ventura Harbor 1
  • 20 P Paradise Pier Ice Cream Co. 1
  • 21 M Marina Long Beach 1
  • 22 O Ocean City 1
  • 23 S Scare Valley/Halloweenville 1
  • 24 D Disneyland Park - Bayou Country 1
  • 25 L Luiseño Bike Park 1
  • 26 A Air Joy Bungee 1
  • 27 H House of Air 1
  • 28 S Six Flags Hurricane Harbor logo Six Flags Hurricane Harbor 1
  • 29 E El Dorado Frontier 1
  • 30 Q Quarry Park Adventures 1
  • 31 R Rare Air Trampoline Park 1
  • 32 F Fun Zone 1
  • 33 O Oasis Fun Center 1
  • 34 P Pixar Pier 1
  • 35 B Boomers Livermore 1
  • 36 T Tahoe Bike Company 1
  • 37 H Hawes Haunted Acres 1
  • 38 U Universal Studios Hoollywood logo Universal Studios Hoollywood 1
  • 39 S Santa Maria Restaurant En 1
  • 40 F Fear Overload Scream Park 1
  • 41 P Pixieland Amusement Park 1
  • 42 T Tilden Park Merry Go Round 1
  • 43 P Play City 1
  • 44 P Port Hueneme Little League 1
  • 45 E Exhilaration Station 1
  • 46 P Palomar Christian Conference Center 1
  • 47 C California Dream Express 1
  • 48 R Rockin' Jump San Diego logo Rockin' Jump San Diego 1
  • 49 G Grizzly Peak 1
  • 50 B Billy Jones Wildcat Railroad 1

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