Trends · data through September 2026

Car Dealers in California

Iceflower tracks 1,221 stores from 1,089 car dealer chains in California. Mossy Nissan grew fastest over the last year, ahead of Ken Grody Ford and Honda.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,089
Tracked stores
1,221
Consumer panel
130M+

Growth ranking

Fastest-growing tracked car dealer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Mossy Nissan and Ken Grody Ford sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 M Mossy Nissan - +14.9%
2 K Ken Grody Ford ▲1 +12.1%
3 H Honda logo Honda - +4.1%
4 F Ford - +3.2%
5 N Nissan logo Nissan - +2.8%
6 M Mazda logo Mazda - +1.0%
7 N Norm Reeves Honda ▲1 +0.1%
8 C CarMax logo CarMax - -0.2%
9 S Subaru logo Subaru - -3.3%
10 T Toyota - -8.6%
11 H Hyundai logo Hyundai ▼1 -27.6%
12 K Kia logo Kia ▼1 -36.0%
  • CarMax
  • Toyota
  • Mossy Nissan
  • Volkswagen
  • Ken Grody Ford
  • Toyota Chula Vista
  • Hyundai
  • Other tracked chains

Store footprint

Store map

1,221 tracked store locations in California. The 7 largest tracked chains are highlighted.

  • CarMax (32)
  • Toyota (15)
  • Mossy Nissan (6)
  • Volkswagen (6)
  • Ken Grody Ford (3)
  • Toyota Chula Vista (1)
  • Hyundai (15)
  • Other tracked chains

Top tracked chains by store count

  • 1 C CarMax logo CarMax 32
  • 2 T Toyota 15
  • 3 H Hyundai logo Hyundai 15
  • 4 N Nissan logo Nissan 10
  • 5 H Honda logo Honda 10
  • 6 C Chevrolet 6
  • 7 V Volkswagen logo Volkswagen 6
  • 8 M Mossy Nissan 6
  • 9 F Ford 5
  • 10 M Mazda logo Mazda 5
  • 11 K Kia logo Kia 5
  • 12 N Norm Reeves Honda 4
  • 13 S Subaru logo Subaru 4
  • 14 K Ken Grody Ford 3
  • 15 G Gosch Ford of Temecula 2
  • 16 N Noah's Tires Shop 2
  • 17 T Toyota of San Bernardino logo Toyota of San Bernardino 2
  • 18 A AutoNation Toyota logo AutoNation Toyota 2
  • 19 A AutoNation Honda 2
  • 20 E Envision Toyota 2
  • 21 M Mercedes Benz of San Francisco 2
  • 22 R Riverside Honda logo Riverside Honda 2
  • 23 P Pacific Auto Center 2
  • 24 F Ford Motor Company logo Ford Motor Company 2
  • 25 B BMW of San Francisco 1
  • 26 P Plug-In Auto 1
  • 27 F Fritts Ford 1
  • 28 M Mercedes-Benz of Oakland 1
  • 29 G Galpin Ford 1
  • 30 T Toyota 101 1
  • 31 F Fontana Motors Direct 1
  • 32 T Toyota Chula Vista 1
  • 33 P Penske Honda Ontario 1
  • 34 C Concord Toyota 1
  • 35 T Toyota of Whittier 1
  • 36 N North Bakersfield Toyota 1
  • 37 H House of Imports Mercedes-Benz 1
  • 38 D DCH Honda Of Oxnard 1
  • 39 H Honda of Serramonte 1
  • 40 A AutoNation Subaru Carlsbad 1
  • 41 R Riverside Kia 1
  • 42 Q Quality Chevrolet 1
  • 43 D DCH Chrysler Dodge Jeep RAM FIAT 1
  • 44 B BMW of Sherman Oaks 1
  • 45 M Metro Honda 1
  • 46 W Walnut Creek Honda 1
  • 47 D DCH Subaru of Riverside 1
  • 48 S Sierra Subaru 1
  • 49 L Land Rover San Diego 1
  • 50 E East Bay BMW 1

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