Trends · data through September 2026

Motorcycle Dealers in California

Iceflower tracks 238 stores from 179 motorcycle dealer chains in California.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
179
Tracked stores
238
Consumer panel
130M+

Growth ranking

Fastest-growing tracked motorcycle dealer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Harley-Davidson and Cycle Gear sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 H Harley-Davidson logo Harley-Davidson - +14.9%
2 C Cycle Gear logo Cycle Gear - +0.4%
  • Cycle Gear
  • Fun Bike Center
  • Temecula Motorsports
  • Harley-Davidson
  • Motoworld
  • Chaparral Motorsports
  • Onyx Moto
  • Other tracked chains

Store footprint

Store map

238 tracked store locations in California. The 7 largest tracked chains are highlighted.

  • Cycle Gear (42)
  • Fun Bike Center (1)
  • Temecula Motorsports (1)
  • Harley-Davidson (16)
  • Motoworld (1)
  • Chaparral Motorsports (1)
  • Onyx Moto (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 C Cycle Gear logo Cycle Gear 42
  • 2 H Harley-Davidson logo Harley-Davidson 16
  • 3 D Discount Powersports 2
  • 4 I Indian Motorcycle 2
  • 5 M Moto United 2
  • 6 B Back Alley Motorcycles 1
  • 7 B BMW Motorcycles of Ventura County 1
  • 8 M Mathews Harley-Davidson 1
  • 9 M Motorhelmets 1
  • 10 S Southern California Motorcycles 1
  • 11 H Harley-Davidson of Elk Grove 1
  • 12 C C & D Cycle Center 1
  • 13 W Work & Play Powersports 1
  • 14 H Hollister Powersports 1
  • 15 F Feroma Motorsports 1
  • 16 M Marin Speed Shop 1
  • 17 C C & E Auburn Indian V-Twin 1
  • 18 A Antelope Valley Harley-Davidson 1
  • 19 P Pit Pro Motorsports 1
  • 20 V VTP Motorsports 1
  • 21 S Santa Rosa Bmw 1
  • 22 P Powersports Of Vallejo 1
  • 23 N New Century BMW Motorcycles 1
  • 24 P Prime Performance Motorsports 1
  • 25 O Orange County KTM 1
  • 26 K Ken & Joes 1
  • 27 S Santa Maria Harley-Davidson 1
  • 28 H Honda Kawasaki KTM of Modesto 1
  • 29 D Del Amo Long Beach Motorsports 1
  • 30 B Berkeley Honda Yamaha 1
  • 31 K K & B Motorsports Of Petaluma 1
  • 32 L Last Chance Performance Marine 1
  • 33 I Irv Seaver Motorcycles 1
  • 34 R Red Bluff Motorsports 1
  • 35 D DWS Powersports 1
  • 36 F Full Throttle Deals 1
  • 37 E Eureka Motor Sports Center 1
  • 38 E Electric bike 1
  • 39 B BMW Motorcycles of Burbank 1
  • 40 O Orange County Honda Kawasaki 1
  • 41 C CalMoto 1
  • 42 R Revolution Moto 1
  • 43 C California Superbike School 1
  • 44 P Pasadena Yamaha 1
  • 45 P Pro Italia 1
  • 46 R Riders Choice Motorcycle Center 1
  • 47 S Scuderia West 1
  • 48 P Palm Springs Harley Davidson 1
  • 49 T Tulare Kawasaki-Suzuki 1
  • 50 T Thunder Road Motorcycles 1

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