Chain · United States · data through July 2026

S Subaru logo Subaru

Iceflower tracks 21 Subaru stores across 12 US states. It ranks #10 of 3,180 tracked US car dealers chains by card spend. Its share of tracked category spend moved -1.9% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
21
States
12
Category
Car Dealer
Category rank
#10

Growth

Subaru against its category

The biggest tracked US car dealers chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Subaru's share of the category quarter by quarter, indexed to 2024 Q1 = 100.

# Chain YoY share
1 C CarMax logo CarMax +0.3%
2 T Toyota -1.3%
3 H Honda logo Honda +8.8%
4 M Mercedes-Benz logo Mercedes-Benz +13.1%
5 L Lexus logo Lexus -1.7%
6 B BMW logo BMW +11.6%
7 H Hyundai logo Hyundai +7.9%
8 F Ford +6.6%
9 K Kia logo Kia +10.0%
10 S Subaru logo Subaru -1.9%

Share of tracked category spend, indexed

100 109.4 2024 Q1 2025 Q4

Store footprint

Store map

21 tracked Subaru locations across 12 US states.

Customer overlap

Who shops at Subaru

Tracked chains Subaru customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

S Suba 100
T Taverna 5450 77
J Jack Hanania Buick GMC 60
P Paul's Pit Stop 57
J Johnson Subaru 57
J Jubilee Foods 55
S Shamaley Ford 49
E Emmitsburg Branch Library 30
M Mountain Liquors 26
M Martins Food Market 22

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