Growth
Subaru against its category
The biggest tracked US car dealer chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Subaru's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
CarMax
|
0.0% |
| 2 |
H
Honda
|
+0.2% |
| 3 | T Toyota | +0.1% |
| 4 |
H
Hyundai
|
-6.6% |
| 5 |
N
Nissan
|
+6.9% |
| 6 |
S
Subaru
|
+8.1% |
| 7 |
K
Kia
|
+6.1% |
| 8 |
V
Volkswagen
|
+3.9% |
| 9 | F Ford | -15.5% |
| 10 | R Rush Truck Centers | +3.7% |
Share of tracked category spend, indexed
Store footprint
Store map
40 tracked Subaru locations across 21 US states.
Tracked stores by state
- Florida 5
- California 4
- New Jersey 4
- Ohio 3
- Texas 3
- Virginia 3
- Arizona 2
- Montana 2
- Pennsylvania 2
- Alabama 1
- Arkansas 1
- Colorado 1
- Indiana 1
- Michigan 1
- Missouri 1
- North Carolina 1
- North Dakota 1
- New York 1
- Oregon 1
- Vermont 1
- Wisconsin 1
Customer overlap
Who shops at Subaru
Tracked chains Subaru customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Suba
100
J
Jack Hanania Buick GMC
69
J
Johnson Subaru
59
Johnson Subaru
59
M
Martin's Fuel
36
Martin's Fuel
36
K
Ken Ganley Subaru
19
D
Dorothy Lane Market
13
Dorothy Lane Market
13
M
MARTIN’S
11
MARTIN’S
11
M
Mayport NS Commissary
9
More trends