Trends · data through September 2026

Auto Rental Services in California

Iceflower tracks 585 stores from 55 auto rental service chains in California. Alamo Rent A Car grew fastest over the last year, ahead of Enterprise Rent-A-Car and Budget.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
55
Tracked stores
585
Consumer panel
130M+

Growth ranking

Fastest-growing tracked auto rental service chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Alamo Rent A Car and Enterprise Rent-A-Car sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 A Alamo Rent A Car logo Alamo Rent A Car ▲3 +17.9%
2 E Enterprise Rent-A-Car logo Enterprise Rent-A-Car - +6.2%
3 B Budget logo Budget - +5.5%
4 A Avis Car Rental logo Avis Car Rental - +3.5%
5 N National Car Rental logo National Car Rental - +0.8%
6 P Payless Car Rental logo Payless Car Rental ▲1 -1.0%
7 B Budget Car Rental logo Budget Car Rental - -2.8%
8 D Dollar Car Rental logo Dollar Car Rental - -17.6%
9 S Sixt logo Sixt - -21.6%
10 N National - -22.8%
11 H Hertz logo Hertz ▼3 -46.3%
12 U U-Save Car & Truck Rental - -47.0%
13 T Thrifty Car Rental logo Thrifty Car Rental ▼1 -54.5%
  • Enterprise Rent-A-Car
  • Alamo Rent A Car
  • Budget
  • Avis Car Rental
  • Hertz
  • National Car Rental
  • Budget Car Rental
  • Other tracked chains

Store footprint

Store map

585 tracked store locations in California. The 7 largest tracked chains are highlighted.

  • Enterprise Rent-A-Car (246)
  • Alamo Rent A Car (18)
  • Budget (8)
  • Avis Car Rental (78)
  • Hertz (77)
  • National Car Rental (16)
  • Budget Car Rental (32)
  • Other tracked chains

Top tracked chains by store count

  • 1 E Enterprise Rent-A-Car logo Enterprise Rent-A-Car 246
  • 2 A Avis Car Rental logo Avis Car Rental 78
  • 3 H Hertz logo Hertz 77
  • 4 B Budget Car Rental logo Budget Car Rental 32
  • 5 T Thrifty Car Rental logo Thrifty Car Rental 23
  • 6 A Alamo Rent A Car logo Alamo Rent A Car 18
  • 7 N National Car Rental logo National Car Rental 16
  • 8 D Dollar Car Rental logo Dollar Car Rental 15
  • 9 B Budget logo Budget 8
  • 10 S Sixt logo Sixt 8
  • 11 P Payless Car Rental logo Payless Car Rental 8
  • 12 F Fox Rent A Car logo Fox Rent A Car 6
  • 13 N National 3
  • 14 U U-Save Car & Truck Rental 3
  • 15 A Agro Lake 2
  • 16 A ACE Rent A Car logo ACE Rent A Car 2
  • 17 M Midway Car Rental 2
  • 18 C Catalina Island Golf Cart 1
  • 19 A Airport Car Rental 1
  • 20 S Sensible Car Rental 1
  • 21 M Milpas Rental 1
  • 22 A All Star Floor Prep and Polish 1
  • 23 E Exec Rent A Car 1
  • 24 G Galpin Rent-A-Car 1
  • 25 A Airport Van Rental logo Airport Van Rental 1
  • 26 B Black & White Car Rental 1
  • 27 C Centurion Lifestyle logo Centurion Lifestyle 1
  • 28 C Courtesy Rent A Car 1
  • 29 S South OC Auto 1
  • 30 E Executive Van Rental 1
  • 31 C Car Ex Car Rental 1
  • 32 N Napa Valley Car Club 1
  • 33 K KYTE 1
  • 34 Z Zipcar logo Zipcar 1
  • 35 S Silvercar 1
  • 36 C Car Rental Cafe 1
  • 37 D Dirt Cheap Car Rental San Diego 1
  • 38 R Rent a relic 1
  • 39 C Car Rental Help Center 1
  • 40 2 21 Car Rental 1
  • 41 E Eagle Car Rental 1
  • 42 V Value Rental Car 1
  • 43 U United Rent-a-Car 1
  • 44 A Allied Rent A Car 1
  • 45 A Airport Rent-A-Car 1
  • 46 U United Auto Rental 1
  • 47 S Sakura Rent A Car 1
  • 48 T Travellers Autobarn Campervan Rentals 1
  • 49 S SNA Auto Rental 1
  • 50 A Advantage Rent A Car 1

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