Trends · data through July 2026

Auto Rental Services in California

Iceflower tracks 121 stores from 20 auto rental services chains in California. Budget Car Rental grew fastest over the last year, ahead of Enterprise Rent-A-Car and Budget.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
20
Tracked stores
121
Consumer panel
130M+

Growth ranking

Fastest-growing tracked auto rental services chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Budget Car Rental and Enterprise Rent-A-Car sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 B Budget Car Rental logo Budget Car Rental ▲1 +14.2%
2 E Enterprise Rent-A-Car logo Enterprise Rent-A-Car - +12.1%
3 B Budget logo Budget ▲1 +0.1%
4 A Alamo Rent A Car logo Alamo Rent A Car - -1.7%
5 A Avis Car Rental logo Avis Car Rental - -3.6%
6 N National Car Rental logo National Car Rental - -7.1%
7 F Fox Rent A Car logo Fox Rent A Car ▼1 -12.9%
8 T Thrifty Car Rental logo Thrifty Car Rental - -41.2%
9 H Hertz logo Hertz ▼1 -43.0%
  • Enterprise Rent-A-Car
  • Alamo Rent A Car
  • Budget
  • Hertz
  • National Car Rental
  • Budget Car Rental
  • Fox Rent A Car
  • Other tracked chains

Store footprint

Store map

121 tracked store locations in California. The 7 largest tracked chains are highlighted.

  • Enterprise Rent-A-Car (50)
  • Alamo Rent A Car (10)
  • Budget (6)
  • Hertz (10)
  • National Car Rental (8)
  • Budget Car Rental (5)
  • Fox Rent A Car (3)
  • Other tracked chains

Top tracked chains by store count

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