Growth
Kia against its category
The biggest tracked US car dealers chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Kia's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
Store footprint
Store map
26 tracked Kia locations across 19 US states.
Tracked stores by state
- Georgia 4
- California 2
- Florida 2
- Maryland 2
- Ohio 2
- Alabama 1
- Arizona 1
- Colorado 1
- Indiana 1
- Kentucky 1
- North Carolina 1
- North Dakota 1
- New Hampshire 1
- New Jersey 1
- New York 1
- Oregon 1
- South Carolina 1
- Texas 1
- Wyoming 1
Customer overlap
Who shops at Kia
Tracked chains Kia customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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