Growth
Kia against its category
The biggest tracked US car dealer chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Kia's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
CarMax
|
0.0% |
| 2 |
H
Honda
|
+0.2% |
| 3 | T Toyota | +0.1% |
| 4 |
H
Hyundai
|
-6.6% |
| 5 |
N
Nissan
|
+6.9% |
| 6 |
S
Subaru
|
+8.1% |
| 7 |
K
Kia
|
+6.1% |
| 8 |
V
Volkswagen
|
+3.9% |
| 9 | F Ford | -15.5% |
| 10 | R Rush Truck Centers | +3.7% |
Share of tracked category spend, indexed
Store footprint
Store map
43 tracked Kia locations across 25 US states.
Tracked stores by state
- California 5
- Georgia 4
- Ohio 4
- Alabama 2
- Colorado 2
- Florida 2
- North Carolina 2
- New Jersey 2
- Pennsylvania 2
- Texas 2
- Washington 2
- Arizona 1
- Connecticut 1
- Indiana 1
- Kentucky 1
- Massachusetts 1
- Maryland 1
- Minnesota 1
- North Dakota 1
- New Hampshire 1
- New Mexico 1
- New York 1
- Oregon 1
- South Carolina 1
- Virginia 1
Customer overlap
Who shops at Kia
Tracked chains Kia customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
R
Rainbow Foods
100
S
Southwest Kia
81
Z
Zelmo's Zip In
59
Zelmo's Zip In
59
M
Montgomery Chevrolet
33
M
MCAS Yuma Commissary
31
MCAS Yuma Commissary
31
F
Fort Benning Exchange
30
E
Ever'man Cooperative Grocery & Cafe
25
Ever'man Cooperative Grocery & Cafe
25
A
Andrews AFB Commissary
24
P
Patuxent River Naval Air Base
22
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