Growth
Volkswagen against its category
The biggest tracked US car dealers chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Volkswagen's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
Store footprint
Store map
11 tracked Volkswagen locations across 7 US states.
Tracked stores by state
- California 3
- Florida 2
- Ohio 2
- Iowa 1
- Idaho 1
- Pennsylvania 1
- Utah 1
Customer overlap
Who shops at Volkswagen
Tracked chains Volkswagen customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
V
Volkswagen of America
100
W
Whidbey Island Bee Farm
31
B
Barons Market
19
Barons Market
19
S
Samcor Fuel & Tobacco
18
M
MCAS Miramar Commissary
17
MCAS Miramar Commissary
17
H
Hy-Vee Distribution
17
Hy-Vee Distribution
17
K
Keesler Marina
16
N
NAS Whidbey Island Commissary
16
NAS Whidbey Island Commissary
16
S
Sand
16
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