Growth
Honda against its category
The biggest tracked US car dealers chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Honda's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
Store footprint
Store map
46 tracked Honda locations across 21 US states.
Tracked stores by state
- Texas 6
- Florida 5
- Georgia 4
- California 3
- Illinois 3
- Maryland 3
- South Carolina 3
- Virginia 3
- North Carolina 2
- Utah 2
- Washington 2
- Arizona 1
- Connecticut 1
- Delaware 1
- Iowa 1
- Indiana 1
- Kentucky 1
- Louisiana 1
- New Jersey 1
- Ohio 1
- Pennsylvania 1
Customer overlap
Who shops at Honda
Tracked chains Honda customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends