Chain · United States · data through July 2026

H Honda logo Honda

Iceflower tracks 46 Honda stores across 21 US states. It ranks #3 of 3,180 tracked US car dealers chains by card spend. Its share of tracked category spend moved +8.8% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
46
States
21
Category
Car Dealer
Category rank
#3

Growth

Honda against its category

The biggest tracked US car dealers chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Honda's share of the category quarter by quarter, indexed to 2024 Q1 = 100.

# Chain YoY share
1 C CarMax logo CarMax +0.3%
2 T Toyota -1.3%
3 H Honda logo Honda +8.8%
4 M Mercedes-Benz logo Mercedes-Benz +13.1%
5 L Lexus logo Lexus -1.7%
6 B BMW logo BMW +11.6%
7 H Hyundai logo Hyundai +7.9%
8 F Ford +6.6%
9 K Kia logo Kia +10.0%
10 S Subaru logo Subaru -1.9%

Share of tracked category spend, indexed

100 102.1 2024 Q1 2025 Q4

Store footprint

Store map

46 tracked Honda locations across 21 US states.

Customer overlap

Who shops at Honda

Tracked chains Honda customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

Q Quantico MCB Commissary logo Quantico MCB Commissary 100
M Mary Washington Healthcare logo Mary Washington Healthcare 95
Q Quantico Gym 69
W Wa Dol Lic & Reg 07993 67
M McChord Field Commissary logo McChord Field Commissary 52
K Kinberger Law Office 52
C Corporate Office Furniture 51
M McChord Veterinary Clinic 50
D Dover AFB Commissary logo Dover AFB Commissary 44
F Fort Eisenhower Commissary 42

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