Growth
Toyota against its category
The biggest tracked US car dealer chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Toyota's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
CarMax
|
0.0% |
| 2 |
H
Honda
|
+0.2% |
| 3 | T Toyota | +0.1% |
| 4 |
H
Hyundai
|
-6.6% |
| 5 |
N
Nissan
|
+6.9% |
| 6 |
S
Subaru
|
+8.1% |
| 7 |
K
Kia
|
+6.1% |
| 8 |
V
Volkswagen
|
+3.9% |
| 9 | F Ford | -15.5% |
| 10 | R Rush Truck Centers | +3.7% |
Share of tracked category spend, indexed
Store footprint
Store map
61 tracked Toyota locations across 23 US states.
Tracked stores by state
- California 15
- Florida 8
- Texas 5
- Kentucky 4
- Georgia 3
- Alabama 2
- Illinois 2
- Maryland 2
- Ohio 2
- South Carolina 2
- Virginia 2
- Washington 2
- Wisconsin 2
- Kansas 1
- Louisiana 1
- Massachusetts 1
- Missouri 1
- North Carolina 1
- New Jersey 1
- Nevada 1
- Oklahoma 1
- Pennsylvania 1
- Tennessee 1
Customer overlap
Who shops at Toyota
Tracked chains Toyota customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
D
DARCARS Toyota
100
DARCARS Toyota
100
P
Port Hueneme Commissary
47
M
Maverick Toyota
47
M
MCX
41
MCX
41
T
Tyndall AFB Commissary
35
Tyndall AFB Commissary
35
N
New Leaf Community Markets
30
New Leaf Community Markets
30
More trends