Growth
Ford against its category
The biggest tracked US car dealer chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Ford's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
CarMax
|
0.0% |
| 2 |
H
Honda
|
+0.2% |
| 3 | T Toyota | +0.1% |
| 4 |
H
Hyundai
|
-6.6% |
| 5 |
N
Nissan
|
+6.9% |
| 6 |
S
Subaru
|
+8.1% |
| 7 |
K
Kia
|
+6.1% |
| 8 |
V
Volkswagen
|
+3.9% |
| 9 | F Ford | -15.5% |
| 10 | R Rush Truck Centers | +3.7% |
Share of tracked category spend, indexed
Store footprint
Store map
68 tracked Ford locations across 32 US states.
Tracked stores by state
- Texas 7
- Florida 6
- California 5
- Oklahoma 4
- West Virginia 4
- Georgia 3
- Kentucky 3
- New Jersey 3
- Ohio 3
- Illinois 2
- Indiana 2
- Michigan 2
- North Carolina 2
- Pennsylvania 2
- Utah 2
- Wisconsin 2
- Alabama 1
- Arkansas 1
- Connecticut 1
- Iowa 1
- Idaho 1
- Massachusetts 1
- Maryland 1
- Minnesota 1
- Missouri 1
- Mississippi 1
- New York 1
- Oregon 1
- South Carolina 1
- Tennessee 1
- Vermont 1
- Washington 1
Customer overlap
Who shops at Ford
Tracked chains Ford customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
A
All About Fuel & Food
100
B
Bell's Seed Store
85
N
North Pointe Solid Waste Special Service District
81
P
Pate's Farm Market
61
M
Money Quick Pawn & Guns
59
S
Sureway
57
Sureway
57
D
DMV Vehicle and License Plate Renewal
57
E
Eden Fresh Market
53
A
Apple Food & Grocery
53
More trends