Growth
Mazda against its category
The biggest tracked US car dealer chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Mazda's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
CarMax
|
0.0% |
| 2 |
H
Honda
|
+0.2% |
| 3 | T Toyota | +0.1% |
| 4 |
H
Hyundai
|
-6.6% |
| 5 |
N
Nissan
|
+6.9% |
| 6 |
S
Subaru
|
+8.1% |
| 7 |
K
Kia
|
+6.1% |
| 8 |
V
Volkswagen
|
+3.9% |
| 9 | F Ford | -15.5% |
| 10 | R Rush Truck Centers | +3.7% |
| 16 |
M
Mazda
|
+6.3% |
Share of tracked category spend, indexed
Store footprint
Store map
28 tracked Mazda locations across 17 US states.
Tracked stores by state
- California 5
- Florida 4
- Texas 3
- Maryland 2
- North Carolina 2
- Alaska 1
- Alabama 1
- Minnesota 1
- New York 1
- Ohio 1
- Oklahoma 1
- Oregon 1
- Pennsylvania 1
- Tennessee 1
- Virginia 1
- Vermont 1
- Washington 1
Customer overlap
Who shops at Mazda
Tracked chains Mazda customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
F
Fitzgerald Mitsubishi Annapolis
100
A
Adams Fairacre Farms
12
M
MCAS Miramar Commissary
11
MCAS Miramar Commissary
11
M
Miles Farmers Market
5
Miles Farmers Market
5
M
Mecklenburg County ABC Store
3
Mecklenburg County ABC Store
3
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