Growth
Hyundai against its category
The biggest tracked US car dealer chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Hyundai's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
CarMax
|
0.0% |
| 2 |
H
Honda
|
+0.2% |
| 3 | T Toyota | +0.1% |
| 4 |
H
Hyundai
|
-6.6% |
| 5 |
N
Nissan
|
+6.9% |
| 6 |
S
Subaru
|
+8.1% |
| 7 |
K
Kia
|
+6.1% |
| 8 |
V
Volkswagen
|
+3.9% |
| 9 | F Ford | -15.5% |
| 10 | R Rush Truck Centers | +3.7% |
Share of tracked category spend, indexed
Store footprint
Store map
84 tracked Hyundai locations across 27 US states.
Tracked stores by state
- California 15
- Alabama 6
- Georgia 6
- Virginia 6
- Florida 4
- Illinois 4
- New Jersey 4
- New York 4
- Pennsylvania 4
- Arkansas 3
- Arizona 3
- Indiana 3
- North Carolina 3
- South Carolina 3
- Maryland 2
- Oklahoma 2
- Texas 2
- Kansas 1
- Kentucky 1
- Louisiana 1
- Michigan 1
- Minnesota 1
- Missouri 1
- Mississippi 1
- New Hampshire 1
- Nevada 1
- Tennessee 1
Customer overlap
Who shops at Hyundai
Tracked chains Hyundai customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
W
Wind Creek Casino
100
Wind Creek Casino
100
A
Alabama ABC Fine Wine & Spirits
76
M
MCX
56
MCX
56
T
The Bungalow Lakehouse
56
B
Beauty & Beyond
47
C
Camp LeJeune
46
M
Montgomery County Probate
41
C
Camp Lejeune Commissary
34
R
Renfroe's Market
34
Renfroe's Market
34
W
Wind Creek Casino & Hotel Wetumpka
34
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