Growth
Guthrie's against its category
The biggest tracked US chicken & wings fast food chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Guthrie's's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chick-fil-A
|
+4.7% |
| 2 |
R
Raising Cane's Chicken Fingers
|
-4.9% |
| 3 |
P
Popeyes Louisiana Kitchen
|
-4.1% |
| 4 |
K
KFC
|
-10.9% |
| 5 |
W
Wingstop
|
-6.4% |
| 6 |
Z
Zaxby's
|
+1.5% |
| 7 |
B
Bojangles'
|
+1.0% |
| 8 |
D
Dave's Hot Chicken
|
+16.9% |
| 9 |
C
Church's Chicken
|
+3.8% |
| 10 |
S
Slim Chickens
|
-3.3% |
| 17 |
G
Guthrie's
|
+9.2% |
Share of tracked category spend, indexed
Store footprint
Store map
49 tracked Guthrie's locations across 11 US states.
Customer overlap
Who shops at Guthrie's
Tracked chains Guthrie's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Central Alabama Electric Cooperative
100
Central Alabama Electric Cooperative
100
L
Los Reyes Grill 2
57
R
Russell Do It Centers
52
W
Wind Creek Casino & Hotel Wetumpka
52
S
SkyBar
49
R
Renfroe's Market
47
Renfroe's Market
47
A
Alabama ABC Fine Wine & Spirits
46
P
Pike Road Eagle
45
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