Trends · data through September 2026

Retail trends in Auburn-Opelika, AL

Iceflower tracks 249 stores from 190 retail chains in Auburn-Opelika, AL. Goodwill grew fastest over the last year, ahead of Dollar General and Alumni Hall.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
190
Tracked stores
249
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Goodwill and Dollar General sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 G Goodwill logo Goodwill - +18.1%
2 D Dollar General logo Dollar General - +13.3%
3 A Alumni Hall logo Alumni Hall ▲1 +12.1%
4 F Family Dollar logo Family Dollar - +6.5%
5 D Dollar Tree logo Dollar Tree - +1.9%
6 W Walmart logo Walmart - -1.9%
7 H Hibbett Sports logo Hibbett Sports ▼1 -28.2%
  • Discount Store
  • Specialty Store
  • Women's Contemporary
  • Thrift Stores
  • Hardware Store
  • Other clothing stores
  • Vape & Tobacco Shops
  • Other categories

Store footprint

Store map

249 tracked store locations in Auburn-Opelika, AL, colored by category.

  • Discount Store (46)
  • Specialty Store (14)
  • Women's Contemporary (12)
  • Thrift Stores (12)
  • Hardware Store (12)
  • Other clothing stores (11)
  • Vape & Tobacco Shops (11)
  • Other categories

Top tracked chains by store count

More trends

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