Trends · data through July 2026

Food & Drink trends in Wildwood-The Villages, FL

Iceflower tracks 169 stores from 125 food & drink chains in Wildwood-The Villages, FL. Burger King grew fastest over the last year, ahead of Starbucks and Marco's Pizza.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
125
Tracked stores
169
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Burger King and Starbucks sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 B Burger King logo Burger King ▲2 -2.3%
2 S Starbucks logo Starbucks - -3.0%
3 M Marco's Pizza logo Marco's Pizza - -3.6%
4 D Darrell's Diner ▲1 -6.9%
5 M McDonald's logo McDonald's - -12.6%
6 K KFC logo KFC - -12.9%
7 T Tropical Smoothie Cafe logo Tropical Smoothie Cafe ▲1 -15.9%
8 W Wendy's logo Wendy's - -19.9%
9 A Arby's logo Arby's ▼2 -19.9%
10 P Pizza Hut logo Pizza Hut ▲1 -21.7%
11 S Steak 'n Shake logo Steak 'n Shake ▼2 -58.3%
12 S Subway logo Subway ▼1 -62.9%

Store footprint

Store map

169 tracked store locations in Wildwood-The Villages, FL, colored by category.

Top tracked chains by store count

More trends

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