Growth
Sonny's BBQ against its category
The biggest tracked US barbecue chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Sonny's BBQ's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
Mission BBQ
|
+1.7% |
| 2 |
S
Sonny's BBQ
|
-6.6% |
| 3 |
R
Rudy's Country Store and Bar-B-Q
|
+11.0% |
| 4 |
C
City Barbeque
|
+17.8% |
| 5 |
B
Bill Miller Bar-B-Q
|
+0.2% |
| 6 |
F
Famous Dave's
|
-7.1% |
| 7 |
D
Dickey's Barbecue Pit
|
-12.3% |
| 8 |
S
Smokey Bones
|
-57.5% |
| 9 |
M
Moe's Original BBQ
|
+3.0% |
| 10 |
P
Pappas Bar-B-Q
|
+3.7% |
Share of tracked category spend, indexed
Store footprint
Store map
114 tracked Sonny's BBQ locations across 12 US states.
Tracked stores by state
- Florida 75
- Georgia 17
- Kentucky 7
- Mississippi 3
- North Carolina 3
- Louisiana 2
- Michigan 2
- Alabama 1
- Arizona 1
- Maine 1
- New Hampshire 1
- South Carolina 1
Customer overlap
Who shops at Sonny's BBQ
Tracked chains Sonny's BBQ customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Cedar River Seafood
59
B
Bev's Better Burgers
42
L
Laredo Mexican Restaurant
40
S
Spires IGA Supermarket
39
S
Stone House Neighborhood Grill
39
H
Hitchcock's
35
More trends