Trends · data through July 2026

Retail & consumer trends in Victoria, TX

Iceflower tracks 108 stores from 79 retail and consumer chains in Victoria, TX. Chick-fil-A grew fastest over the last year, ahead of Shell and McDonald's.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains: 79
Tracked stores: 108
Consumer panel: 130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Chick-fil-A and Shell sit in the high-growth half.

# Chain YoY growth

Rank	Chain	Rank movement	YoY growth
1	C Chick-fil-A	▲1	+17.9%
2	S Shell	-	+10.3%
3	M McDonald's	-	+0.9%
4	S Speedy Stop	-	-10.5%
5	W Whataburger	-	-13.7%
6	D Dollar General	▼1	-19.5%

Store footprint

Store map

108 tracked store locations in Victoria, TX, colored by category group.

Top tracked chains by store count

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