Trends · data through September 2026

Upscale & Natural Grocers in the United States

Iceflower tracks 5,863 stores from 2,604 upscale & natural grocers in the United States. Dorothy Lane Market grew fastest over the last year, ahead of Bristol Farms and New Leaf Community Markets.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
2,604
Tracked stores
5,863
Consumer panel
130M+

Growth ranking

Fastest-growing tracked upscale & natural grocers

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Dorothy Lane Market and Bristol Farms sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 D Dorothy Lane Market logo Dorothy Lane Market ▲1 +19.7%
2 B Bristol Farms ▲1 +17.5%
3 N New Leaf Community Markets logo New Leaf Community Markets ▲3 +17.4%
4 I Ideal Nutrition ▲3 +16.7%
5 R Rainbow Grocery ▲1 +15.3%
6 P People's Food Co-op logo People's Food Co-op ▲7 +14.3%
7 N Nugget Markets ▼1 +11.7%
8 E Erewhon logo Erewhon ▲5 +11.1%
9 C Chamberlin's Natural Foods ▲1 +11.0%
10 S Standard Market logo Standard Market ▲2 +10.3%
11 B Basil Bandwagon Natural Market ▲2 +9.4%
12 B Bi-Rite Market logo Bi-Rite Market ▲2 +7.8%
13 N New Pioneer Co-op ▲4 +7.4%
14 M Metropolitan ▲2 +7.3%
15 O Olympia Food Co-op ▲3 +6.6%
  • Trader Joe's
  • Wegmans
  • Whole Foods Market
  • Sprouts Farmers Market
  • The Fresh Market
  • Heinen's
  • Natural Grocers
  • Other tracked chains

Store footprint

Store map

5,863 tracked store locations in the United States. The 7 largest tracked chains are highlighted.

  • Trader Joe's (616)
  • Wegmans (126)
  • Whole Foods Market (574)
  • Sprouts Farmers Market (436)
  • The Fresh Market (190)
  • Heinen's (23)
  • Natural Grocers (176)
  • Other tracked chains

Top tracked chains by store count

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