Trends · data through September 2026

Upscale & Natural Grocers in Virginia

Iceflower tracks 142 stores from 69 upscale & natural grocers in Virginia. Trader Joe's grew fastest over the last year, ahead of Whole Foods Market and Earth Fare.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
69
Tracked stores
142
Consumer panel
130M+

Growth ranking

Fastest-growing tracked upscale & natural grocers

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Trader Joe's and Whole Foods Market sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 T Trader Joe's logo Trader Joe's - +4.6%
2 W Whole Foods Market logo Whole Foods Market - +0.8%
3 E Earth Fare logo Earth Fare - -0.5%
4 W Wegmans logo Wegmans - -1.8%
5 M MOM's Organic Market logo MOM's Organic Market - -2.7%
6 N Nature's Outlet - -4.9%
7 T The Fresh Market logo The Fresh Market - -5.7%
  • Wegmans
  • Trader Joe's
  • Whole Foods Market
  • The Fresh Market
  • MOM's Organic Market
  • Sprouts Farmers Market
  • Balducci's Food Lover's Market
  • Other tracked chains

Store footprint

Store map

142 tracked store locations in Virginia. The 7 largest tracked chains are highlighted.

  • Wegmans (15)
  • Trader Joe's (17)
  • Whole Foods Market (18)
  • The Fresh Market (13)
  • MOM's Organic Market (5)
  • Sprouts Farmers Market (3)
  • Balducci's Food Lover's Market (2)
  • Other tracked chains

Top tracked chains by store count

  • 1 W Whole Foods Market logo Whole Foods Market 18
  • 2 T Trader Joe's logo Trader Joe's 17
  • 3 W Wegmans logo Wegmans 15
  • 4 T The Fresh Market logo The Fresh Market 13
  • 5 M MOM's Organic Market logo MOM's Organic Market 5
  • 6 N Nature's Outlet 4
  • 7 S Sprouts Farmers Market logo Sprouts Farmers Market 3
  • 8 E Earth Fare logo Earth Fare 3
  • 9 B Balducci's Food Lover's Market logo Balducci's Food Lover's Market 2
  • 10 O Organic Food Depot 2
  • 11 T The Buffalo Hemp Company 2
  • 12 L La Flor De Mexico 1
  • 13 K Kings Food Markets 1
  • 14 H Health Unlimited 1
  • 15 S Sue's Super Nutrition 1
  • 16 K Kennys Healthy Living Emporium 1
  • 17 S Self-Wealth LLC 1
  • 18 H House of Health 1
  • 19 F Friend and Hand Herb Shop 1
  • 20 O OffBe Holistic Health 1
  • 21 K Kate's Natural Products 1
  • 22 F Fillagreen 1
  • 23 S Simply Sourced 1
  • 24 A Appalachian Roots Trading Post 1
  • 25 L Lovettsville Co-op Market 1
  • 26 F Farmstead Ferments 1
  • 27 E Economy Food Market 1
  • 28 S Sage by Sages 1
  • 29 O Onancock Wellness 1
  • 30 R Rosha 1
  • 31 R Rocky Mount Lifestyle Health Center 1
  • 32 H Herbs 777 1
  • 33 N Nature's Essentials 1
  • 34 H Healthy Life 1
  • 35 T The Well in Bedford 1
  • 36 T The Nutrition Zone 1
  • 37 V Valley Waffle Nutrition 1
  • 38 S Seek Lavender 1
  • 39 N Norman's Grocery 1
  • 40 H Health Haven 1
  • 41 E Ellwood Thompson's 1
  • 42 F Friendly City Food Co-op 1
  • 43 G Good Foods Grocery 1
  • 44 H Health Nut Nutrition 1
  • 45 T The Hamilton Mercantile 1
  • 46 G Georgetown Market 1
  • 47 R Roanoke Co-op 1
  • 48 E Edens Natural Market 1
  • 49 N Natural Grocers logo Natural Grocers 1
  • 50 E Eats Natural Foods 1

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