Growth
Market of Choice against its category
The biggest tracked US upscale & natural grocers by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Market of Choice's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
Trader Joe's
|
+3.9% |
| 2 |
W
Wegmans
|
-2.1% |
| 3 |
W
Whole Foods Market
|
-0.8% |
| 4 |
S
Sprouts Farmers Market
|
+2.0% |
| 5 |
T
The Fresh Market
|
-3.8% |
| 6 |
H
Heinen's
|
-2.6% |
| 7 |
N
Natural Grocers
|
+0.3% |
| 8 |
F
Fresh Thyme Market
|
-11.2% |
| 9 |
H
Harmons
|
-4.0% |
| 10 |
M
Market District
|
-14.9% |
| 23 |
M
Market of Choice
|
-3.9% |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked Market of Choice locations across 1 US state.
Tracked stores by state
- Oregon 12
Customer overlap
Who shops at Market of Choice
Tracked chains Market of Choice customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
N
Newport Ave Market
83
Newport Ave Market
83
C
Capella Market
79
L
Local Acres Marketplace
65
A
Ashland Food Co-op
62
F
First Alternative Natural Foods Co-op
58
B
Basics Market
51
J
Jerry's Building Materials
51
Z
Zupan's Markets
43
H
Hirons Drug
41
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