Trends · data through September 2026

Upscale & Natural Grocers in San Francisco-Oakland-Fremont, CA

Iceflower tracks 153 stores from 63 upscale & natural grocers in San Francisco-Oakland-Fremont, CA. Bi-Rite Market grew fastest over the last year, ahead of Sprouts Farmers Market and Trader Joe's.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
63
Tracked stores
153
Consumer panel
130M+

Growth ranking

Fastest-growing tracked upscale & natural grocers

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Bi-Rite Market and Sprouts Farmers Market sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 B Bi-Rite Market logo Bi-Rite Market - +7.0%
2 S Sprouts Farmers Market logo Sprouts Farmers Market - +4.7%
3 T Trader Joe's logo Trader Joe's - +1.3%
4 N Nugget Markets - -1.3%
5 L Lunardi's Markets logo Lunardi's Markets - -3.7%
6 W Whole Foods Market logo Whole Foods Market - -4.6%
7 M Mollie Stone's logo Mollie Stone's - -5.6%
8 D Draeger's Market logo Draeger's Market - -34.2%
  • Trader Joe's
  • Whole Foods Market
  • Sprouts Farmers Market
  • Good Earth Natural Foods
  • Mollie Stone's
  • Lunardi's Markets
  • Rainbow Grocery
  • Other tracked chains

Store footprint

Store map

153 tracked store locations in San Francisco-Oakland-Fremont, CA. The 7 largest tracked chains are highlighted.

  • Trader Joe's (36)
  • Whole Foods Market (28)
  • Sprouts Farmers Market (12)
  • Good Earth Natural Foods (2)
  • Mollie Stone's (4)
  • Lunardi's Markets (5)
  • Rainbow Grocery (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 T Trader Joe's logo Trader Joe's 36
  • 2 W Whole Foods Market logo Whole Foods Market 28
  • 3 S Sprouts Farmers Market logo Sprouts Farmers Market 12
  • 4 L Lunardi's Markets logo Lunardi's Markets 5
  • 5 M Mollie Stone's logo Mollie Stone's 4
  • 6 D Draeger's Market logo Draeger's Market 3
  • 7 B Bi-Rite Market logo Bi-Rite Market 3
  • 8 N Nugget Markets 3
  • 9 F Farmer Joe's 2
  • 10 H Health Unlimited 2
  • 11 L Lhasa Karnak Herb Company 2
  • 12 G Good Earth Natural Foods 2
  • 13 T The Color Of Fresh 1
  • 14 T The Sunshine 1
  • 15 N Natural Market 1
  • 16 W Way To Life Natural Foods 1
  • 17 B Bolinas People's Store 1
  • 18 H Hang Fung Tai Corporation 1
  • 19 M Mi Carnal Market 1
  • 20 R Rancho Market and Produce 1
  • 21 M Mid East Market 1
  • 22 S San Gregorio General Store 1
  • 23 N Nabila's Naturals 1
  • 24 L Lotus Market 1
  • 25 R Rainbow Grocery 1
  • 26 E Ellision Enterprise Co USA 1
  • 27 A Apple Land Inc. Produce 1
  • 28 M Marin Raw 1
  • 29 A Amphora Lafayette 1
  • 30 H Health By Heidi 1
  • 31 H Hiep-Thanh Market 1
  • 32 S Supermercado La Raza 1
  • 33 K Kings Food Markets 1
  • 34 R Reviver Foods - ReGrow Youth 1
  • 35 B Brown's Market 1
  • 36 S Sun Kau Shing Co 1
  • 37 S Sonoma Market 1
  • 38 C Central Market logo Central Market 1
  • 39 T The Good Life Grocery 1
  • 40 P Piedmont Grocery 1
  • 41 P Piazza's Fine Foods logo Piazza's Fine Foods 1
  • 42 N New Leaf Community Markets logo New Leaf Community Markets 1
  • 43 O Other Avenues Food Store 1
  • 44 E El Cerrito Natural Grocery Company 1
  • 45 A Alameda Natural Grocery 1
  • 46 B Berkeley Natural Grocery 1
  • 47 C Castro Valley Natural Grocery 1
  • 48 D Driver's Market 1
  • 49 G Golden Natural Foods 1
  • 50 G Green Earth Natural Foods 1

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