Trends · data through September 2026

Upscale & Natural Grocers in Oregon

Iceflower tracks 122 stores from 51 upscale & natural grocers in Oregon. Whole Foods Market grew fastest over the last year, ahead of Trader Joe's and Market of Choice.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
51
Tracked stores
122
Consumer panel
130M+

Growth ranking

Fastest-growing tracked upscale & natural grocers

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Whole Foods Market and Trader Joe's sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 W Whole Foods Market logo Whole Foods Market ▲1 +6.6%
2 T Trader Joe's logo Trader Joe's - +5.9%
3 M Market of Choice logo Market of Choice ▼1 +1.4%
4 Z Zupan's Markets - -1.7%
5 N Natural Grocers logo Natural Grocers - -3.6%
6 N New Seasons Market logo New Seasons Market - -4.5%
  • Trader Joe's
  • New Seasons Market
  • Whole Foods Market
  • Market of Choice
  • Natural Grocers
  • Zupan's Markets
  • Newport Ave Market
  • Other tracked chains

Store footprint

Store map

122 tracked store locations in Oregon. The 7 largest tracked chains are highlighted.

  • Trader Joe's (15)
  • New Seasons Market (22)
  • Whole Foods Market (9)
  • Market of Choice (12)
  • Natural Grocers (14)
  • Zupan's Markets (3)
  • Newport Ave Market (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 N New Seasons Market logo New Seasons Market 22
  • 2 T Trader Joe's logo Trader Joe's 15
  • 3 N Natural Grocers logo Natural Grocers 14
  • 4 M Market of Choice logo Market of Choice 12
  • 5 W Whole Foods Market logo Whole Foods Market 9
  • 6 Z Zupan's Markets 3
  • 7 C Central Market logo Central Market 2
  • 8 F First Alternative Natural Foods Co-op 2
  • 9 N Natural Health Center 1
  • 10 A Ashland's Own Shop'n Kart 1
  • 11 L La Flor De Mexico 1
  • 12 F Fu Kee Trading 1
  • 13 V Vitamin Plaza 1
  • 14 F Fresh B Cuz 1
  • 15 S Sunshine Natural Foods 1
  • 16 O Organically Grown Company 1
  • 17 W Wing Ming Herbs 1
  • 18 P Parkway Natural Foods 1
  • 19 T Tedeset Market & Cafe 1
  • 20 R Ruby Peak Naturals 1
  • 21 W Wild Grocery and Cafe 1
  • 22 S SOMA Kombucha and Jun 1
  • 23 T Tienda La Guadalupe 1
  • 24 H H&B's Mini Market 1
  • 25 E Earthly Home Natural Market 1
  • 26 G Gemelos Club 1
  • 27 M McMinnville Nutrition 1
  • 28 C Cornucopia Natural Foods 1
  • 29 D DoJu Moon 1
  • 30 N Newport Ave Market logo Newport Ave Market 1
  • 31 A Astoria Co-op 1
  • 32 A Ashland Food Co-op 1
  • 33 L LifeSource Natural Foods 1
  • 34 C Capella Market 1
  • 35 P Providore Fine Foods 1
  • 36 P People's Food Co-op logo People's Food Co-op 1
  • 37 S Sundance Natural Foods logo Sundance Natural Foods 1
  • 38 F Farm Stand in the Gorge 1
  • 39 B Bread & Roses Market 1
  • 40 H Hidden Valley Market 1
  • 41 N Natural Mart 1
  • 42 G Great Earth Natural Foods 1
  • 43 W Wynant's Family Health Foods 1
  • 44 L La Bouffe International Gourmet 1
  • 45 S Sheridan Fruit Company 1
  • 46 N Nature's Pantry 1
  • 47 G Gooseberries 1
  • 48 H Hummingbird Wholesale 1
  • 49 S Salsa Market 1
  • 50 T Take Two 1

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