Trends · data through September 2026

Upscale & Natural Grocers in Iowa

Iceflower tracks 43 stores from 33 upscale & natural grocers in Iowa.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
33
Tracked stores
43
Consumer panel
130M+

Growth ranking

Fastest-growing tracked upscale & natural grocers

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. New Pioneer Co-op and Natural Grocers sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 N New Pioneer Co-op - +6.6%
2 N Natural Grocers logo Natural Grocers - +0.5%
  • Trader Joe's
  • Natural Grocers
  • Whole Foods Market
  • Gateway Market
  • New Pioneer Co-op
  • Fresh Thyme Market
  • Oneota Community Food Co-op
  • Other tracked chains

Store footprint

Store map

43 tracked store locations in Iowa. The 7 largest tracked chains are highlighted.

  • Trader Joe's (2)
  • Natural Grocers (6)
  • Whole Foods Market (1)
  • Gateway Market (1)
  • New Pioneer Co-op (3)
  • Fresh Thyme Market (2)
  • Oneota Community Food Co-op (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 N Natural Grocers logo Natural Grocers 6
  • 2 N New Pioneer Co-op 3
  • 3 T Trader Joe's logo Trader Joe's 2
  • 4 F Fresh Thyme Market logo Fresh Thyme Market 2
  • 5 C Campbell's Nutrition 2
  • 6 F Fuel Good IC 1
  • 7 T The Calico Bean Market 1
  • 8 1 1st Ave 1
  • 9 F Fuel & Fit Nutrition 1
  • 10 W Whole Health Natural Foods 1
  • 11 T The Daily Apple 1
  • 12 P Prairie Market 1
  • 13 B Bambi's Green Acres Natural Market 1
  • 14 W Wilder Thymes Natural Foods 1
  • 15 E Economy Food Market 1
  • 16 U Uptown Nutrition - Grinnell 1
  • 17 R Revived.MV 1
  • 18 B Beyond CBD and Dispensary 1
  • 19 W Windy Ridge Handcrafted 1
  • 20 L Lunardi's Markets logo Lunardi's Markets 1
  • 21 C Clear Lake Nutrition 1
  • 22 N New Heights Nutrition 1
  • 23 D DESPENSARY 1
  • 24 E Elevate Nutrition 1
  • 25 B Blend CB 1
  • 26 T The Grateful Chef 1
  • 27 N Noori Halal Grocery & Fashion 1
  • 28 T Trusty African Market 1
  • 29 T TnK Health Food Store 1
  • 30 G Green Fields Health Food Center 1
  • 31 O Oneota Community Food Co-op 1
  • 32 G Gateway Market logo Gateway Market 1
  • 33 W Whole Foods Market logo Whole Foods Market 1

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