Trends · data through September 2026

Upscale & Natural Grocers in the United Kingdom

Iceflower tracks 1,767 stores from 242 upscale & natural grocers in the United Kingdom. M&S Foodhall grew fastest over the last year, ahead of M&S Simply Food and Booths.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
242
Tracked stores
1,767
Consumer panel
130M+

Growth ranking

Fastest-growing tracked upscale & natural grocers

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. M&S Foodhall and M&S Simply Food sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 M M&S Foodhall - +15.7%
2 M M&S Simply Food logo M&S Simply Food - +14.0%
3 B Booths logo Booths - +4.7%
4 G Grape Tree logo Grape Tree - +2.4%
5 D Down to Earth - -9.4%
6 W Waitrose & Partners logo Waitrose & Partners - -20.8%
7 Y Your Shop - -22.4%
8 R Revital logo Revital - -56.3%
  • M&S Simply Food
  • Waitrose & Partners
  • Booths
  • M&S Foodhall
  • Whole Foods Market
  • Grape Tree
  • Abel & Cole Limited
  • Other tracked chains

Store footprint

Store map

1,767 tracked store locations in the United Kingdom. The 7 largest tracked chains are highlighted.

  • M&S Simply Food (898)
  • Waitrose & Partners (417)
  • Booths (29)
  • M&S Foodhall (11)
  • Whole Foods Market (9)
  • Grape Tree (139)
  • Abel & Cole Limited (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 M M&S Simply Food logo M&S Simply Food 898
  • 2 W Waitrose & Partners logo Waitrose & Partners 417
  • 3 G Grape Tree logo Grape Tree 139
  • 4 B Booths logo Booths 29
  • 5 M M&S Foodhall 11
  • 6 W Whole Foods Market logo Whole Foods Market 9
  • 7 B Bayley & Sage logo Bayley & Sage 8
  • 8 F Fresh Market logo Fresh Market 5
  • 9 D Down to Earth 4
  • 10 R Revital logo Revital 3
  • 11 Y Your Shop 3
  • 12 M McCalls logo McCalls 2
  • 13 T The Good Earth 2
  • 14 G Groszek 2
  • 15 O Organico 2
  • 16 S Shop On The Hill 2
  • 17 D Daily Bread Co-operative logo Daily Bread Co-operative 2
  • 18 P Prime Food & Wine 2
  • 19 H Haelan Centre 2
  • 20 V Vitamin Shop 2
  • 21 P Parkway Greens 2
  • 22 S Shildon Express 1
  • 23 H Hedgehog Organics 1
  • 24 G Ganesha Whole Foods 1
  • 25 S Scoop Wholefoods 1
  • 26 D Discount Health Store 1
  • 27 G Grains & Green 1
  • 28 G GreenNest Cambridge 1
  • 29 C Corringham Grocers 1
  • 30 G Greens Health Foods 1
  • 31 V Village Wholefoods N1 1
  • 32 H Healthwise 1
  • 33 M Mini market romanesc 1
  • 34 T The Health Shop 1
  • 35 A Abby Food and Wine 1
  • 36 P Prabins Ltd 1
  • 37 P Penicuik Storehouse 1
  • 38 R Riverside Health 1
  • 39 A Abel & Cole Limited 1
  • 40 L Link News and Off License 1
  • 41 L LittleBig Treats 1
  • 42 D Duckpool Road Convenience Store 1
  • 43 V Vrancea Shop 1
  • 44 G Grooms News Food and Wines 1
  • 45 W Well Fit 1
  • 46 R Rhodel International Foods 1
  • 47 F Food Plus Pod Orłem 1
  • 48 W White Label Nutrition 1
  • 49 Z Zeds Wholefoods 1
  • 50 B Bridge Road News Coalville 1

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