Trends · data through September 2026

Upscale & Natural Grocers in California

Iceflower tracks 917 stores from 299 upscale & natural grocers in California. Jimbo's grew fastest over the last year, ahead of Bristol Farms and New Leaf Community Markets.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
299
Tracked stores
917
Consumer panel
130M+

Growth ranking

Fastest-growing tracked upscale & natural grocers

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Jimbo's and Bristol Farms sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 J Jimbo's logo Jimbo's - +19.4%
2 B Bristol Farms ▲1 +13.4%
3 N New Leaf Community Markets logo New Leaf Community Markets ▲1 +12.1%
4 M Mariposa Market - +7.6%
5 N Nugget Markets - +6.7%
6 B Bi-Rite Market logo Bi-Rite Market - +6.4%
7 E Erewhon logo Erewhon ▲1 +6.1%
8 T Trader Joe's logo Trader Joe's - +1.5%
9 M Mother's Market & Kitchen logo Mother's Market & Kitchen ▼1 +1.3%
10 S Sprouts Farmers Market logo Sprouts Farmers Market - -0.2%
11 C Central Market logo Central Market - -3.3%
12 B Barons Market logo Barons Market - -3.7%
13 W Whole Foods Market logo Whole Foods Market - -4.4%
14 L Lunardi's Markets logo Lunardi's Markets ▼1 -4.5%
15 I Irvine Ranch Market - -5.4%
  • Trader Joe's
  • Sprouts Farmers Market
  • Whole Foods Market
  • Nugget Markets
  • Gelson's
  • Barons Market
  • Erewhon
  • Other tracked chains

Store footprint

Store map

917 tracked store locations in California. The 7 largest tracked chains are highlighted.

  • Trader Joe's (212)
  • Sprouts Farmers Market (148)
  • Whole Foods Market (108)
  • Nugget Markets (11)
  • Gelson's (30)
  • Barons Market (9)
  • Erewhon (12)
  • Other tracked chains

Top tracked chains by store count

  • 1 T Trader Joe's logo Trader Joe's 212
  • 2 S Sprouts Farmers Market logo Sprouts Farmers Market 148
  • 3 W Whole Foods Market logo Whole Foods Market 108
  • 4 G Gelson's logo Gelson's 30
  • 5 B Bristol Farms 14
  • 6 C Central Market logo Central Market 12
  • 7 E Erewhon logo Erewhon 12
  • 8 N Nugget Markets 11
  • 9 B Barons Market logo Barons Market 9
  • 10 M Mother's Market & Kitchen logo Mother's Market & Kitchen 9
  • 11 L Lunardi's Markets logo Lunardi's Markets 7
  • 12 L Lassen's Natural Foods & Vitamins logo Lassen's Natural Foods & Vitamins 7
  • 13 B Bi-Rite Market logo Bi-Rite Market 5
  • 14 N New Leaf Community Markets logo New Leaf Community Markets 5
  • 15 M Mollie Stone's logo Mollie Stone's 5
  • 16 L Lazy Acres Market logo Lazy Acres Market 4
  • 17 J Jimbo's logo Jimbo's 4
  • 18 D Draeger's Market logo Draeger's Market 4
  • 19 M Mariposa Market 3
  • 20 I Irvine Ranch Market 3
  • 21 N New Earth Market 2
  • 22 E Eureka Natural Foods 2
  • 23 N North Coast Co-op 2
  • 24 W Wild Roots Market 2
  • 25 C Clark's Nutrition & Natural Foods Market logo Clark's Nutrition & Natural Foods Market 2
  • 26 S Salsa Market 2
  • 27 A AlchePharma Naturals 2
  • 28 N New Frontiers Natural Marketplace 2
  • 29 S Sunrise Natural Foods 2
  • 30 M Mid East Market 2
  • 31 M Madras Groceries 2
  • 32 A A Market 2
  • 33 B BJ's Health Foods 2
  • 34 T The Food Mill 2
  • 35 H Health Unlimited 2
  • 36 G Gateway Market logo Gateway Market 2
  • 37 L Lhasa Karnak Herb Company 2
  • 38 E Eataly logo Eataly 2
  • 39 G Good Earth Natural Foods 2
  • 40 P Piazza's Fine Foods logo Piazza's Fine Foods 2
  • 41 H High Flying Foods logo High Flying Foods 2
  • 42 S Sonoma Market 2
  • 43 B BriarPatch Food Co-op 2
  • 44 F Farmer Joe's 2
  • 45 W Westmorland Date Shake 1
  • 46 H Herbalife Global Distributor 1
  • 47 P Punjabi Indian Market 1
  • 48 X Xpress Herbs 1
  • 49 T Twisted Thistle Apothicaire 1
  • 50 G Green Street Market 1

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