Trends · data through September 2026

Upscale & Natural Grocers in Massachusetts

Iceflower tracks 114 stores from 51 upscale & natural grocers in Massachusetts. Trader Joe's grew fastest over the last year, ahead of Wegmans and Whole Foods Market.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
51
Tracked stores
114
Consumer panel
130M+

Growth ranking

Fastest-growing tracked upscale & natural grocers

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Trader Joe's and Wegmans sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 T Trader Joe's logo Trader Joe's - +3.8%
2 W Wegmans logo Wegmans - -0.7%
3 W Whole Foods Market logo Whole Foods Market - -1.9%
4 T The Fresh Market logo The Fresh Market - -18.6%
  • Whole Foods Market
  • Trader Joe's
  • Wegmans
  • Eataly
  • River Valley Co-op
  • The Fresh Market
  • Brothers Marketplace
  • Other tracked chains

Store footprint

Store map

114 tracked store locations in Massachusetts. The 7 largest tracked chains are highlighted.

  • Whole Foods Market (32)
  • Trader Joe's (24)
  • Wegmans (5)
  • Eataly (1)
  • River Valley Co-op (2)
  • The Fresh Market (3)
  • Brothers Marketplace (2)
  • Other tracked chains

Top tracked chains by store count

  • 1 W Whole Foods Market logo Whole Foods Market 32
  • 2 T Trader Joe's logo Trader Joe's 24
  • 3 W Wegmans logo Wegmans 5
  • 4 T The Fresh Market logo The Fresh Market 3
  • 5 R River Valley Co-op 2
  • 6 B Brothers Marketplace 2
  • 7 M MOM's Organic Market logo MOM's Organic Market 2
  • 8 U Unpacked Living 1
  • 9 B Binh An Market 1
  • 10 H Happy Trails Natural Foods 1
  • 11 C Cape Ann Olive Oil Co 1
  • 12 W Wild Oats Health Food Store 1
  • 13 N Natural Food Exchange 1
  • 14 L Lynn New Market 1
  • 15 C Central Market logo Central Market 1
  • 16 H Healthy Appetites Natural Foods 1
  • 17 C Common Sense Store 1
  • 18 B Better Life Whole Foods 1
  • 19 8 88 Acres Foods logo 88 Acres Foods 1
  • 20 P Phu Thinh Market 1
  • 21 T Twins Nutrition 1
  • 22 Y Your Health Matters 1
  • 23 G Good Seed Market 1
  • 24 A Alternatives For Health 1
  • 25 N Natural Shop 1
  • 26 S Seekonk Nutrition 1
  • 27 S Spice & Grain 1
  • 28 E Evelyn's Market 1
  • 29 B Bumpy's Natural and Organic Foods 1
  • 30 E Eataly logo Eataly 1
  • 31 R Ring Bros. Marketplace 1
  • 32 P Pemberton Farms 1
  • 33 W Windfall Market 1
  • 34 B Berkshire Food Co-op 1
  • 35 D Debra's Natural Gourmet 1
  • 36 W Wellfleet Marketplace 1
  • 37 C Common Crow Natural Market 1
  • 38 G Good Health Natural Foods 1
  • 39 C Cambridge Naturals 1
  • 40 S Spices Hut 1
  • 41 T The Natural Grocer 1
  • 42 A Adom Market 1
  • 43 D Down to Earth Natural Foods for People and Pets 1
  • 44 O Orleans Whole Food Store 1
  • 45 O Old Creamery Co-op 1
  • 46 F Flourish Nutrition 1
  • 47 R Rory's Market and Kitchen 1
  • 48 D Durum 1
  • 49 S Simple Enough Natural Foods 1
  • 50 A American Nutrition Center 1

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