Trends · data through September 2026

Upscale & Natural Grocers in Missouri

Iceflower tracks 73 stores from 47 upscale & natural grocers in Missouri. MaMa Jean's Natural Market grew fastest over the last year, ahead of Straub's and Natural Grocers.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
47
Tracked stores
73
Consumer panel
130M+

Growth ranking

Fastest-growing tracked upscale & natural grocers

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. MaMa Jean's Natural Market and Straub's sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 M MaMa Jean's Natural Market logo MaMa Jean's Natural Market - +11.3%
2 S Straub's logo Straub's - +4.3%
3 N Natural Grocers logo Natural Grocers - +2.3%
4 T Trader Joe's logo Trader Joe's - +2.2%
5 W Whole Foods Market logo Whole Foods Market - +1.3%
6 F Fresh Thyme Market logo Fresh Thyme Market - -12.0%
  • Trader Joe's
  • Whole Foods Market
  • Fresh Thyme Market
  • Sprouts Farmers Market
  • Straub's
  • Natural Grocers
  • MaMa Jean's Natural Market
  • Other tracked chains

Store footprint

Store map

73 tracked store locations in Missouri. The 7 largest tracked chains are highlighted.

  • Trader Joe's (5)
  • Whole Foods Market (4)
  • Fresh Thyme Market (6)
  • Sprouts Farmers Market (2)
  • Straub's (3)
  • Natural Grocers (7)
  • MaMa Jean's Natural Market (4)
  • Other tracked chains

Top tracked chains by store count

  • 1 N Natural Grocers logo Natural Grocers 7
  • 2 F Fresh Thyme Market logo Fresh Thyme Market 6
  • 3 T Trader Joe's logo Trader Joe's 5
  • 4 W Whole Foods Market logo Whole Foods Market 4
  • 5 M MaMa Jean's Natural Market logo MaMa Jean's Natural Market 4
  • 6 S Straub's logo Straub's 3
  • 7 S Sprouts Farmers Market logo Sprouts Farmers Market 2
  • 8 H Heavenly Olive Oils & Vinegars 2
  • 9 R Rise Nutrition 2
  • 10 J Jim Carr's 1
  • 11 B Bee Hive Natural Foods 1
  • 12 C Clover's Natural Market 1
  • 13 N Nadia's European Market 1
  • 14 E Earth Mother Health Foods 1
  • 15 T The Health Food Store 1
  • 16 S Seema Indian Grocery Store 1
  • 17 N Natural Health Center 1
  • 18 N Nature's Wonders 1
  • 19 P Phoenix Herb Company 1
  • 20 C Cheryl's Herbs 1
  • 21 F Foods For Health LLC 1
  • 22 A All About Health Store 1
  • 23 T The Clean Refill 1
  • 24 R Raw Roots Turmeric 1
  • 25 B Belton Nutrition 1
  • 26 B Black N Gold Nutrition 1
  • 27 M Marshall Nutrition 1
  • 28 F Fresh Market logo Fresh Market 1
  • 29 T The Truck Patch Natural Market 1
  • 30 N Natural Health Organic Foods logo Natural Health Organic Foods 1
  • 31 C Clovers Natural Market 1
  • 32 N Nature's Own Health Market 1
  • 33 H Hy-Vee Distribution Center 1
  • 34 C Carniceria Latino Americana 1
  • 35 B Benefit Meals 1
  • 36 J Jean's Healthway Natural Foods 1
  • 37 F fit-flavors logo fit-flavors 1
  • 38 U Universal Tropical Market 1
  • 39 F Fox Farm Whole Food 1
  • 40 N New Asian Spices 1
  • 41 S Suzanne's Natural Foods 1
  • 42 C Central Market logo Central Market 1
  • 43 F Fit Flavors logo Fit Flavors 1
  • 44 S SC Fuel 1
  • 45 E European Delicatessen 1
  • 46 C CDR Naturals Health Food Store 1
  • 47 2 2 Simple Sisters 1

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