Trends · data through September 2026

Upscale & Natural Grocers in Wisconsin

Iceflower tracks 108 stores from 68 upscale & natural grocers in Wisconsin. Trader Joe's grew fastest over the last year, ahead of Willy Street Co-op and Sendik's.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
68
Tracked stores
108
Consumer panel
130M+

Growth ranking

Fastest-growing tracked upscale & natural grocers

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Trader Joe's and Willy Street Co-op sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 T Trader Joe's logo Trader Joe's - +3.4%
2 W Willy Street Co-op - +2.8%
3 S Sendik's logo Sendik's - -0.2%
4 H Health Hut Natural Foods - -0.3%
5 W Whole Foods Market logo Whole Foods Market - -0.7%
6 O Outpost Natural Foods - -2.7%
7 F Fresh Thyme Market logo Fresh Thyme Market - -6.5%
  • Sendik's
  • Trader Joe's
  • Whole Foods Market
  • Outpost Natural Foods
  • Fresh Thyme Market
  • Willy Street Co-op
  • Health Hut Natural Foods
  • Other tracked chains

Store footprint

Store map

108 tracked store locations in Wisconsin. The 7 largest tracked chains are highlighted.

  • Sendik's (21)
  • Trader Joe's (3)
  • Whole Foods Market (4)
  • Outpost Natural Foods (4)
  • Fresh Thyme Market (5)
  • Willy Street Co-op (3)
  • Health Hut Natural Foods (4)
  • Other tracked chains

Top tracked chains by store count

  • 1 S Sendik's logo Sendik's 21
  • 2 F Fresh Thyme Market logo Fresh Thyme Market 5
  • 3 W Whole Foods Market logo Whole Foods Market 4
  • 4 O Outpost Natural Foods 4
  • 5 H Health Hut Natural Foods 4
  • 6 T Trader Joe's logo Trader Joe's 3
  • 7 W Willy Street Co-op 3
  • 8 N Natural Market 2
  • 9 N Nutrition Discount Center 2
  • 10 O Organic Valley 2
  • 11 B Beaver Creek Bulk & Natural 1
  • 12 N Nutrition Nanny 1
  • 13 P Plan-it Earth Health Center 1
  • 14 L Lakeshore at Harbor Park 1
  • 15 S Simple Eats Mke 1
  • 16 N Naturally Living 1
  • 17 M Mother Nature's Food 1
  • 18 E Essence of Health 1
  • 19 G Grassway Organics logo Grassway Organics 1
  • 20 H Healthy Horizons 1
  • 21 N Natural Alternative Food Co-Op 1
  • 22 B Brightside Nutrition 1
  • 23 N North Crossing Foods 1
  • 24 M Maharaja Grocery 1
  • 25 S Staff of Life 1
  • 26 D Driftless Market 1
  • 27 A Amberg Party Store 1
  • 28 L Los Angeles Mexican Store 1
  • 29 W Waldo Hemp Works 1
  • 30 G Grass Roots Health Foods 1
  • 31 C CorNutrition 1
  • 32 L La Poblanita Mexican Grocery Store 1
  • 33 T The Fresh Market logo The Fresh Market 1
  • 34 I Island City Food Co-op & Bakery 1
  • 35 E Eden Restored Health Market 1
  • 36 S Stefano's Slo Food Market logo Stefano's Slo Food Market 1
  • 37 E Eau Claire Herbal Shop 1
  • 38 T Taquitos Marimar 1
  • 39 G Good Harvest Market logo Good Harvest Market 1
  • 40 C Chequamegon Food Co-op 1
  • 41 V Viking Village Foods 1
  • 42 P People's Food Co-op logo People's Food Co-op 1
  • 43 G Golden Harvest Market 1
  • 44 V Viroqua Food Co-op 1
  • 45 T The Free Market 1
  • 46 B Basics Cooperative 1
  • 47 V Village Market Specialty Foods 1
  • 48 H Healthy Way Market 1
  • 49 N NDC Natural Market 1
  • 50 A Apple Nutrition 1

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.