Trends · data through September 2026

Bakeries, Donuts & Desserts in the United Kingdom

Iceflower tracks 7,102 stores from 2,131 bakeries, donuts & desserts in the United Kingdom. Baked grew fastest over the last year, ahead of Nirala and Cake Box.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
2,131
Tracked stores
7,102
Consumer panel
130M+

Growth ranking

Fastest-growing tracked bakeries, donuts & desserts

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Baked and Nirala sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 B Baked ▲8 +19.8%
2 N Nirala ▲3 +17.7%
3 C Cake Box logo Cake Box - +17.4%
4 L Lola's Cupcakes logo Lola's Cupcakes ▲2 +17.4%
5 A Auntie Anne's logo Auntie Anne's ▲7 +17.1%
6 W West Cornwall Pasty Co logo West Cornwall Pasty Co ▲7 +16.9%
7 T The Cakery ▲5 +14.9%
8 G Gerrards ▲3 +14.6%
9 M Milners Bakery ▲3 +14.4%
10 G Grouts The Bakers ▲4 +14.3%
11 P Peter Herd of Wilmslow - +14.3%
12 P Paris Baguette logo Paris Baguette ▲5 +11.1%
13 Y Yaadgaar ▲5 +10.9%
14 F Flapjackery logo Flapjackery ▲3 +10.9%
15 H Harry Gow Bakery logo Harry Gow Bakery ▲6 +10.1%
  • Greggs
  • GAIL's
  • Cake Box
  • Krispy Kreme
  • MOR Bakery & Kitchen
  • Kaspa's
  • Bayne's
  • Other tracked chains

Store footprint

Store map

7,102 tracked store locations in the United Kingdom. The 7 largest tracked chains are highlighted.

  • Greggs (2,584)
  • GAIL's (168)
  • Cake Box (227)
  • Krispy Kreme (137)
  • MOR Bakery & Kitchen (1)
  • Kaspa's (62)
  • Bayne's (56)
  • Other tracked chains

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